All the World’s a Stage: Promotional Politics and Branded Identities in Asia

Schwak, Juliette

doi:10.1080/10357823.2018.1509299

Cited by 7 publications

(3 citation statements)

References 57 publications

(64 reference statements)

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“…It is a strategic choice that the leadership needs to make to safeguard the nation's future. Schwak (2018) supports this notion in his work by arguing such decisions rely on public—private discourse on strategic needs of the nation to become globally competitive and hence, economically secure. Prosperity then is key for small states.…”

Section: Conceptual Themes In Existing Literaturementioning

confidence: 96%

The case for smart diplomacy: Evidence from Taiwan's New Southbound Policy

Rasool

Ruggiero

2022

Asian Politics and Policy

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How do small states create potent foreign policy? This article argues that small states like Taiwan, Mongolia, and Singapore create effective foreign policy by engaging in smart diplomacy. Smart diplomacy, we argue, is an approach whereby smaller states must choose rational foreign policy objectives in a targeted region they can attain through a mix of soft power and niche national branding. We further argue that for most small states, their foreign policy options are limited, and smart diplomacy is the most rational way forward. By analyzing Taiwan's New Southbound Policy as a framework for smart diplomacy, this article argues that a small state will need to engage in smart diplomacy as it seeks to engage its neighbors in the region on people-to-people basis rather than through traditional diplomacy. To achieve that, it would need a clear national brand and niche expertise it can offer its partners.

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Section: Conceptual Themes In Existing Literaturementioning

confidence: 96%

The case for smart diplomacy: Evidence from Taiwan's New Southbound Policy

Rasool

Ruggiero

2022

Asian Politics and Policy

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“…Backed by industry-wide initiative, Hallyu [the Korean Wave] was rapidly embraced throughout the region by the mid-2000s (Chua and Iwabuchi 2008, 4-6) and in the 2010s, its popularity expanded globally. The success of South Korean pop culture has also benefitted from South Korea's ambitious nation branding efforts, launched in the late 2010s to improve its image as a leading world economy (Schwak 2018), while differentiating the South from its troublesome northern neighbor (Son 2018).…”

Section: North Korea On Screensmentioning

confidence: 99%

K-drama Narrates the National: Korean Identities in Crash Landing on You

Son¹,

Schwak²

2022

Asian Perspective

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This article considers how a very popular South Korean TV drama, Crash Landing on You, both interprets and produces Korean identity through its imagining of the 'national'. We draw on constructivist literature that explores the biographical parameters of national identity narratives and their significance in global politics to examine changing representations of North Korea on South Korean screens. We analyze Crash Landing as a set of representations that mirror South Korea's construction of Korean national identit(ies), with real-world, sociopolitical consequences. We argue that nostalgic depictions of North Korea on screen situate it as the receptacle of a Korean past characterized by ruralness and intimate community life. In contrast, capitalist (post-)modernity is South Korea's inescapable present, signifying its material victory over the North by virtue of its developmental successes. Finally, reunification is the future-oriented project that unites the divided biographical trajectories of both Koreas but remains materially elusive.

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“…As discussed in Schwak (2018), confusion persists over the terms applied to what is, in essence, the practice of managing the reputation of a nation-state. While public diplomacy is undertaken by foreign ministries and is aimed only at foreign audiences, nation branding includes the efforts of the public and private sectors, and is also directed at the home audience (Browning, 2015, p. 202).…”

Section: Ontological Security Human Rights Norms and "Doing Good"mentioning

confidence: 99%

South Korea’s North Korean Image Problem: Human Rights under the Spotlight

Son¹

2018

Asian Studies Review

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The 2014 United Nations Commission of Inquiry on Human Rights in North Korea (UN COI) had a decisive impact on South Korea's approach to North Korea's human rights abuses in the several years following its release. This article interprets moves within South Korea to support the UN COI's recommendations as taken in the interests of ontological security, or a stable sense of identity, which has also driven the state's broader initiatives on image management and nation branding. It extends the boundaries of nation-branding research by considering why and how a state may adopt policies that enhance its moral visibility and reputation in world affairs. It considers how a positive reputation is enhanced by demonstrating good international citizenship, promoting the visibility of state identity parameters beyond its culture and core industries. This article interprets the South Korean government's efforts to act on North Korean human rights following the UN COI, as well as the significance of being seen to be doing so at home and abroad as security-giving behaviour asserting its moral authority in relation to North Korea. It explores how a longstanding policy of relative silence on North Korea's human rights record acceded to identity-driven pressures * CONTACT

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All the World’s a Stage: Promotional Politics and Branded Identities in Asia

Cited by 7 publications

References 57 publications

The case for smart diplomacy: Evidence from Taiwan's New Southbound Policy

The case for smart diplomacy: Evidence from Taiwan's New Southbound Policy

K-drama Narrates the National: Korean Identities in Crash Landing on You

South Korea’s North Korean Image Problem: Human Rights under the Spotlight

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