Nation brand – Issues of culture and institutionalization

Brach, Bartłomiej

doi:10.1057/pb.2010.25

Cited by 1 publication

(1 citation statement)

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“…One obvious example is a nation's culture that has been developing throughout the history with multiple factors that are hard to pin point what they arethings were just evolved in their own ways. Brach (2010) discusses this type of nation brand with examples from Switzerland, Sweden, Nigeria, and Poland. Fan (2006) suggests that a nation can have a brand image without deliberating efforts of nation branding.…”

Section: Introductionmentioning

confidence: 99%

The trend of foreign direct investment movement: Did unintended nation brand of legal-families play an instrumental role?

Kam

Tse

2020

Journal of Business Research

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Combining the suggestion from Fan (2006) that a nation can have a brand image without deliberating efforts of nation branding and the work from Klerman et. al. (2011) on Colonial History and effects on legal systems, we view that legal-systems could be an unintended nation brand that could instrumentally affect Foreign Direct Investment (FDI) activitives. We classify 193 countries according to their Colonial History or no-Colonial History into 5 legal-families. Applying Generalised Methods of Moments (GMM) on a set of panel data, our empirical evidence shows that legal-families play an instrumental role in explaining FDI activities. The paper opens up a new ground of research on 'unintended' nation brand of which the nation branding literature largely focus on designed-nation-brand, and on FDI area in which we introduce a new determinant in addition to the traditional determinants that have been reported in the FDI literature.

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Section: Introductionmentioning

confidence: 99%