“…This rumour, which suspected that the Jews were responsible for the sickness, originated in France and spread across the whole of Europe over a period of two years (see Shibutani, 1966). Indeed, rumours are fascinating phenomena that have aroused the interest of scholars for several decades in various social sciences, such as anthropology (e.g., Samuels, 2015; Subramaniam, 1999), communications (e.g., Froissart, 1995; Garrett, 2011), sociology (e.g., Junker, 2018; Peterson & Gist, 1951), marketing (e.g., Abdelkader & Mohamed, 2018; Dubois, Rucker, & Tormala, 2011), and also crisis management (e.g., Roux‐Dufort & Pauchant, 1993; Weick, 1995).…”