Narcissism and Entitlement in Millennials: The Mediating Influence of Community Service Self Efficacy on Engagement

Credo, Keith; Lanier, Patricia A.; Matherne, Curtis F.; Cox, Susie S.

doi:10.1016/j.paid.2016.05.370

Cited by 32 publications

(27 citation statements)

References 19 publications

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“…Such a conclusion challenges, to some degree, the finding that narcissism is more pronounced in the Millennial generational cohort (Twenge, Konrath, et al 2008). Alternatively, the conclusion that the Millennial cohort is at least as prosocial as previous cohorts could mean that greater levels of narcissism do not necessarily causally result in less prosocial behavior because NPOs offer venues for more narcissistic personalities to engage in prosocial behavior, as has been suggested before (Credo et al 2016).…”

Section: Discussionmentioning

confidence: 90%

Do Millennials Care About NPOs? Intergenerational Differences in Attitudes Towards Nonprofit Organizations

Kovic¹,

Hänsli²

2018

Voluntas

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In this study, we analyze whether there are differences in attitudes towards nonprofit organizations (NPOs) between the generational cohorts of Baby Boomers, Generation X, and Millennials. We do so by analyzing survey data from Switzerland in two steps, a Bayesian estimation as well as a cluster analysis. The overall results suggest that there are, at best, only few and small intergenerational differences: The only consistent effect we find are the more negative attitudes of the Baby Boomer cohort towards professional associations and towards sports NPOs, but those differences could be due to life cycle rather than intergenerational effects. Overall, our results suggest that the Millennial generational cohort is at least as interested in and willing to engage with NPOs as previous generational cohorts. *

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Section: Discussionmentioning

confidence: 90%

Do Millennials Care About NPOs? Intergenerational Differences in Attitudes Towards Nonprofit Organizations

Kovic¹,

Hänsli²

2018

Voluntas

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“…The literature reveals that Millennials frequent establishments which focus on the healthier options for products and services (Arman, 2014;Simkin & Dibb, 2013). Moreover, health clubs and the like offer a platform for this generational cohort to engage socially, which Millennials have a strong leaning toward (Credo, Lanier, Matherne, & Cox, 2016).…”

Section: Implications and Limitationsmentioning

confidence: 99%

Cultural Self-Identification within the Millennial Market: A Qualitative Examination

Thanos¹,

Clark²

2018

RES

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The goal of this study was to examine the degree of cultural self-identification among a sample of U.S. Millennials attending a New York City community college. A case study technique using personal interviews was employed, based on input from twelve Millennials in attendance at a large, public community college in New York City. The object was to explore participants’ knowledge regarding their cultural affiliations’ effects on ethnic food purchases and consumption. Results showed Millennials’ cultural self-identification with cultures differing from their original family background, as well as their knowledge of cultural pluralism. Participants tended to select ethnic foods from one culture above all other cultures. Findings from the present study buttress cultural pluralism as a segmentation method and can assist in development of marketing stratagem, while also furnishing an invaluable contribution to current literature.

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“…As shown in the literature, Millennials frequent health clubs, restaurants, bookstores, and use social media frequently (Arman, 2014;Simkin & Dibb, 2013). Further, health clubs and bookstores provide a platform for engagement, and Millennials have a strong propensity toward engagement and voicing their preferences (Credo, Lanier, Matherne, & Cox, 2016).…”

Section: Practicalmentioning

confidence: 99%

A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials

Thanos¹,

Clark²

2017

IJMS

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The purpose of this study was to examine the possible existence of culturally-pluralistic segmentation based on perceptions of U.S. Millennials attending college in New York City. The present research posits that this key cohort, the culturally-pluralistic consumer, i.e., one who has many cultural associations but only one of those cultures presents as dominant, has the propensity for being grouped as an identifiable market segment. Utilizing a qualitative case study approach, twelve face-to-face interviews were conducted with Millennials from a New York City community college. The objective was to explore participants’ perceptions as to how their cultural associations influence their food purchase and consumption behaviors, particularly with regard to ethnic foods. Findings concluded that Millennials are aware of cultural pluralism and deem themselves culturally-adept, self-identifying with cultures other than their original family bloodlines. Participants’ tendencies were inclined toward choosing ethnic foods from a singular dominant culture from among their various cultural connections and associations. The results from this study support cultural pluralism as a segmentation method and can be used to add to current literature as well as for marketers to develop strategy.

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Narcissism and Entitlement in Millennials: The Mediating Influence of Community Service Self Efficacy on Engagement

Cited by 32 publications

References 19 publications

Do Millennials Care About NPOs? Intergenerational Differences in Attitudes Towards Nonprofit Organizations

Do Millennials Care About NPOs? Intergenerational Differences in Attitudes Towards Nonprofit Organizations

Cultural Self-Identification within the Millennial Market: A Qualitative Examination

A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials

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