Exchange in retail markets often involves transactions of more than one product at a time, as is the case of consumer purchases at department stores, restaurants, and supermarkets. These purchases are frequently taxed and subject to retail sales or value-added taxes (VAT) that are applied across multiple products at once in a single transaction. What are the implications of excise taxes in markets mediated by multiproduct firms? And to what extent do the results from tax models based on single-product transactions generalize to the case of multiproduct trans actions? The efficiency and incidence of excise taxes in noncompetitive markets has been an important theme in the field of public economics since the early analysis by Augustin Cournot (1838) and Knut Wicksell (1896). Yet, in light of the multiproduct nature of most retail transac tions, it is surprising to note that virtually everything we know about the effect of excise taxes in oligopoly markets is derived from models with single-product firms.One reason for the lack of research on taxes in multiproduct oligopoly markets is that the analysis of simultaneous price and product variety choices is complex, and this has limited the scope for designing tractable models.1 I examine the effect of excise taxes on multiproduct trans actions in this paper by framing a model that is capable of generating comparative statics effects in oligopoly settings in which both prices and the breadth of products available at each retailer are jointly determined. The key feature that provides traction in this framework is a combination of the symmetric substitutes utility structure of A. Michael Spence (1976a, b; and Avinash K. Dixit and Joseph E. Stiglitz (1977) and the locational preference structure of Steven C. Salop (1979). The locational preference structure allows the strategic interactions between retailers to occur at a highly aggregated level, which insulates these forces from multiproduct composition effects that arise through cross elasticities of demand. This creates a clear separation between the intraretailer and interretailer margins of the model.