One of the most common techniques to find the adequate weights in ordered weighted averaging (OWA) operators is based on the orness concept, where the weights are determined by maximizing the entropy (variation) for a fixed orness value. But such an entropy represents a dispersion measure for nominal variables, while weights in an OWA operator are essentially ordinal rather than nominal. Hence, in this paper, we propose a novel way to determine OWA weights based upon ordinal dispersion measures instead of an standard entropy measure. From this approach, we find an explicit formula for the weights, and we illustrate differences by means some multicriteria decision‐making examples.