Myths and Legends in Destination Tourism Marketing: The Story of Hero and Leander—Canakkale, Turkey

Boz, Mustafa

doi:10.1007/978-981-15-5370-7_1

Cited by 3 publications

(2 citation statements)

References 11 publications

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“…Furthermore, the perspectives of spirituality and religiosity, myths, legends, and religious values significantly influence the construction of the destination's image. This suggests that history, folklore, and spiritual beliefs appeal strongly to tourists (Boz, 2020). Calvi and Hover (2022) expound that tourist destinations succeeding in integrating and promoting these elements in marketing will attract a larger number of tourists.…”

Section: Thematic Analysismentioning

confidence: 99%

Empirical Analysis of Destination Image Through Tiktok Video Comments

Sobarna

2023

JTOSPOLBAN

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This study examines the role of comments on the TikTok social media platform in shaping the image of tourist destinations, focusing on Borobudur Temple, a world heritage site in Indonesia. A thematic analysis of comments on TikTok reveals the public's perception of Borobudur Temple as a historical destination enriched with spiritual values and myths. Terms such as "myth" and "belief" predominate, highlighting the temple's uniqueness and religious backdrop. Social media, particularly TikTok, plays a crucial role in shaping these perceptions. By understanding and addressing these perceptions, marketing strategies on digital platforms can be more effective, enhancing the global appeal of Borobudur Temple. The overall findings underscore the power of social media in shaping the image of tourist destinations and provide recommendations for stakeholders in the tourism industry.

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Section: Thematic Analysismentioning

confidence: 99%

Empirical Analysis of Destination Image Through Tiktok Video Comments

Sobarna

2023

JTOSPOLBAN

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“…Mitolojik unsurlar da bu bağlamda, turistleri çekmek için yeni bir fenomen olarak karşımıza çıkmaktadır (Nilson & Blom, 2018). Kültür turizmi kapsamında ele alınan mitolojik unsurlar, bir nevi geçmişe yolculuk yapılmasını sağlamakta böylece bir taraftan turist deneyimine değer katılırken, aynı zamanda çekiciliğe de duygusallık katılmaktadır (Boz, 2020).…”

Section: Mitolojilerin Turizm Alanında Kullanımıunclassified

Reflections of Mythological Elements Used by Phrygians on Regional Tourism

Kozak

Çiçek

2022

GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences

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In this study, the projections of the cultural elements of the Phrygian in tourism perspective were examined within the scope of Afyon, Kütahya and Eskişehir. While determining the projections, traditional mythologies were used. For this purpose, an analysis was carried out on the web pages prepared for Phrygian Region promotion. The use of Phrygian cultural elements for touristic purposes in this region was evaluated. The data of the study were collected from Afyon, Kütahya and Eskişehir Municipality and Governorship web pages (49) and were recorded manually in the "Scan Registration Form". Survey was conducted between December 2021 and February 2022. As a result, it was determined that some mythological elements showed similar characteristics. These expressions were combined and seven categories (places to visit, touristic businesses, museums, economy, gastronomy, local products, art and festivals) were determined. Research results; It shows that the traces of Phrygians prevail in the naming of the places to visit in these three cities, the theme of their museums, their gastronomy, the names of saloons in touristic establishments, local products, economic structure, arts and festivals.

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Shedding light upon the shadows Exploring the link between country destination image and dark tourism

et al. 2021

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Dark tourism is one of those tourism types that currently attracts growing interest and varying interpretations. The present study aims to determine the importance of specific dark tourism motives (namely those relevant to war and terrorism) for dark tourism development, taking destination and country image into consideration. The research was carried out in the context of Turkey, a developing country, which exhibits dark tourism potential in relation to the motives explored. An explanatory quantitative approach was followed. The results reveal the importance of motivations, previous experience, intention to visit and the significance of different tourism types according to destination image in a tourism context. The findings shed light on aspects that can drive dark tourism development, without falling into the fallacy of prioritizing a “better mousetrap (dark tourism site) that nobody will want”.

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Myths and Legends in Destination Tourism Marketing: The Story of Hero and Leander—Canakkale, Turkey

Cited by 3 publications

References 11 publications

Empirical Analysis of Destination Image Through Tiktok Video Comments

Empirical Analysis of Destination Image Through Tiktok Video Comments

Reflections of Mythological Elements Used by Phrygians on Regional Tourism

Shedding light upon the shadows Exploring the link between country destination image and dark tourism

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