Empirical Analysis of Destination Image Through Tiktok Video Comments
Aditia Sobarna
Abstract:This study examines the role of comments on the TikTok social media platform in shaping the image of tourist destinations, focusing on Borobudur Temple, a world heritage site in Indonesia. A thematic analysis of comments on TikTok reveals the public's perception of Borobudur Temple as a historical destination enriched with spiritual values and myths. Terms such as "myth" and "belief" predominate, highlighting the temple's uniqueness and religious backdrop. Social media, particularly TikTok, plays a crucial rol… Show more
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