My Name Is Sacha: Fiction and fact in a New Media Era

Sacha Baron Cohen and Da Ali G Show: A Critique on Identity in Times of Satiric Infotainment

“…However, Borat actually exposes already existing ideas of Otherness that are usually concealed behind the curtain of political correctness. In this sense, Borat crudely exposes America's hypocrisy and half‐truths: “Borat tells an archetypical story of a newcomer who dares to transgress, who will not conform to the deadening senses required by the social decorum of a society that lives in a deeply contradictory lie” (Hoechsmann and Cucinelli: 99). Therefore, Borat's fictional/nonfictional universe becomes a space of struggle to establish truth (or, as Stephen Colbert would put it, “truthiness”).…”