Did We Miss the Social Commentary? Responding to Borat on Youtube

Kaprāns, Mārtiņš

doi:10.2139/ssrn.1749719

Cited by 1 publication

(1 citation statement)

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“…Chmiel and her colleagues (2011) conducted an automatic sentiment analysis on nearly 2.5 million news comments from BBC's online forum and found that the majority of the comments expressed negative sentiments. Recently, Kaprāns (2011) analyzed the online comments on Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, a 2006 movie from YouTube. Conversely, several researchers argue against the results from the study conducted by Cornell University on Twitter messages and tweeters' affective state (Carey, 2011).…”

Section: H a P T E R 14 A New Way Of Seeing: Using A Data Mining Apmentioning

confidence: 99%

A New Way of Seeing

Moeller¹,

Chen²

2016

Data Mining and Learning Analytics

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At the time of this writing, the United States is in the midst of a conversation about the relationship between African American men and police officers. At the heart of this conversation lies the question of how police officers perceive the guilt and threat level of African American men based on their gender and the color of their skin. This isn't the first time that the United States has engaged in the discussion of our assumptions of people based on the color of their skin. In 2011, the national news network CNN cosponsored a study regarding US children's perceptions of other children with a focus on variations of skin tones. In this chapter, we describe our own research in which we used a methodology grounded in data mining to better understand the nature and tone of the comments from CNN's online audience on this story and how those findings influenced further research on popular children's literature when we evaluated the topic of "difference." Particularly, we were interested in how the public would react to the news story in which a majority of children surveyed preferred a lighter skin tone and how the concept of "difference" is presented in popular children's

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Section: H a P T E R 14 A New Way Of Seeing: Using A Data Mining Apmentioning

confidence: 99%