My Little Box, Oh My Little Box A Video-Netnographic Study On The Expression Of Values In Subscription-Based E-Commerce

Slim, Mohamed; Mimoun, Ben

doi:10.19030/jabr.v31i3.9239

Cited by 15 publications

(14 citation statements)

References 17 publications

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“…For the stimulus, various kinds of subscription-based products, products curated to match shopper’s tastes and expectations by service providers (Mimoun et al , 2015), were deemed appropriate because creating recommendations that consumers would prefer is at the core of these subscription services. To deliver a personalized experience, service providers first ask consumers to indicate their preferences through a set of questionnaires (Mimoun et al , 2015). This preference assessment at the beginning of the service is used to match the customer with an appropriate set of products and sends the signal that the retailer is personalizing offers to individual customers.…”

Section: Methodsmentioning

confidence: 99%

Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendation

Whang

2018

IJRDM

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Purpose The advance of technology creates new possibilities for enhancing shopper experience. The purpose of this paper is to gain understanding of a recent innovation found in retail environment, a recommender system (RS). Specifically, this study investigated how the retailer’s claims of RS affect consumers’ perception of personalization, and further, trusting beliefs and intentions. Additionally, the effect of sponsored recommendation (SR) on consumers’ perceived trust was explored. Design/methodology/approach A 2 (RS claim: personalized/non-personalized)×2 (SR: present/absent)×2 (involvement: high/low) between subject factorial design was employed. An online experiment was conducted. A total of 273 response collected through Amazon MTurk were used for the analysis. Findings The findings showed retailer’s claims for RS were enough to increase the perception of personalization. The increased perceived personalization of the RS increased trusting beliefs and trusting intention. For SR, mixed results were found. Disclosing SR increased trusting intentions under the low-involvement condition, but the opposite effect was found under high-involvement condition. Practical implications The findings highlight the importance of retailers’ articulating what RS does. This can impact trusting beliefs and trusting intention. Additionally, the findings indicate SRs should be presented in accordance to the decision-making stage. The presence of SRs during the searching stage may positively impact consumer’s perception, but their presence during purchase stage may have a negative impact. Originality/value This study is among the first to examine the effect of different retailer’s claims on how the recommendations are generated on shopper’s perception. Also, this is one of few studies to investigate how SRs in RSs impact a shopper’s perception. This research provides insights into how an RS found in retail environment influence shopping experience.

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Section: Methodsmentioning

confidence: 99%

Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendation

Whang

2018

IJRDM

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“…Furthermore, most participants (46.6%) had an average annual income of between 60,000 and 65,000 SAR. The results show that 2.5% of the participants started using YouTube when it launched in 2005 (Mimoun, 2015). This number increased to 47% in the last three years (from 2015 to 2017).…”

Section: Descriptive Analysismentioning

confidence: 95%

Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach

ALNefaie

Khan

Muthaly

2019

IJBFMI

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This study seeks to investigate the appropriateness of an eclectic model based on factors that influence Saudi consumers' electronic word of mouth (eWOM)-seeking intentions on bloggers' YouTube channels. There is a lack of understanding about eWOM-seekers' motivations for engaging in this behaviour. This study focuses on utilitarian and hedonic motivations and explores the factors related to the social and cultural elements that influence eWOM-seeking intentions. The study implements a two-phase mixed-method approach, including a qualitative and observational netnographic method. An online questionnaire is used to test the relationships among the variables in the study's conceptual framework. A total of 210 usable responses to the questionnaire were received. The data was analysed using the partial least squares (PLS) technique. The findings indicate that the availability of information and purchasing intentions developed through utilitarian motivations have the most significant influence on eWOM-seeking intentions. The managerial implications and limitations of this study and recommendations for future study are given in the conclusion hereto.

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“…Subscription services have been common as a business model in several industries, such as gym, telephone, internet or insurance, which are industries of high functionality where the consumer often needs only one supplier (Sharp et al , 2002). With subscription services, customers receive one or several products with a common theme delivered to home, relay shops or sales points, with a predetermined frequency and set price (Mimoun et al , 2015). Subscription services have been implemented by retailers since 1955; for example, Columbia House allows new customers to sign up to get eight records for a penny, leading to years-long contracts with significant product markups (Ewen, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The efficacy of such a technique is dependent on consumers’ involvement in the product category (Mumaw, 2011). In addition to curation and tryvertising, subscription-based services also rely on event sales by providing special offers to subscribers for a limited period of time (Mimoun et al , 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Fashion subscription retailing: an exploratory study of consumer perceptions

Tao

2018

JFMM

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Purpose Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumers’ perceptions as well as adoption intention of this innovative retailing format. Design/methodology/approach This research is qualitative in nature, utilizing focus group study approach. In this paper, content analysis was applied to analyze the data. Findings While possessing varying degrees of knowledge about fashion subscription retailing, the participants shared the following perceptions of relative advantages, including convenience, personalization, consumer excitement, opportunities to try new styles, and opportunity to better manage their apparel budget. Concerns mainly focused on missing social shopping experiences and the hassle in the cancellation process. The overall adoption intention was high. Research limitations/implications Due to the nature of this research, the sample size was limited and results may not be generalized. This research paid less attention to individual differences, in terms of demographic and psychographic characteristics. Practical implications Future marketing could focus more on educating consumers about the attributes of the services they provide. Retailers can strategically leverage the positively perceived advantages in their marketing communications to enhance consumers’ adoption intention of their services. Originality/value The paper fills a gap in the literature on consumer behavior toward fashion subscription retailing and sheds light for companies in their endeavors to excel in this new retailing venue.

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My Little Box, Oh My Little Box A Video-Netnographic Study On The Expression Of Values In Subscription-Based E-Commerce

Cited by 15 publications

References 17 publications

Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendation

Does recommendation matter for trusting beliefs and trusting intentions? Focused on different types of recommender system and sponsored recommendation

Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach

Fashion subscription retailing: an exploratory study of consumer perceptions

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