Muslim Women's Body Image: Links Among Hijab and Objectification Theory Constructs

Tolaymat, Lana D.; Moradi, Bonnie

doi:10.1037/e629832010-001

Cited by 2 publications

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“…Acknowledging the diversity of self-objectification experiences, some researchers have begun to investigate self-objectification among diverse groups of women, including sexual minorities (e.g., Haines et al, 2008; Watson, Grotewiel, Farrell, Marshik, & Schneider, 2015), women who are deaf (e.g., Moradi & Rottenstein, 2007), Asian American women (Cheng, Tran, Miyake, & Kim, 2017), Latina women (e.g., Velez, Moradi, & DeBlaere, 2015), and Muslim women (e.g., Tolaymat & Moradi, 2011). However, few studies have investigated group-specific self-objectification differences among women of color.…”

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confidence: 99%

The Effects of System Justifying Beliefs on Skin-Tone Surveillance, Skin-Color Dissatisfaction, and Skin-Bleaching Behavior

Choma

Prusaczyk

2018

Psychology of Women Quarterly

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In two studies with women living in India (Study 1, n ¼ 177) and African American women in the United States (Study 2, n ¼ 120), we investigated whether skin-tone surveillance, which theoretically is a manifestation of self-objectification, predicted greater skin-color dissatisfaction and greater skin-bleaching behavior. Given the existence of colorism in Indian and American societies, we expected that ideologies that rationalize and perpetuate the status quo would moderate the proposed relations. Results were consistent with objectification theory and system justification theory. The positive relation between skin-tone surveillance and skin-color dissatisfaction was weaker among women of color who more strongly (vs. weakly) endorsed system justifying ideologies, and the positive relation between skin-tone surveillance and skin-bleaching behavior was stronger among women of color who more strongly (vs. weakly) endorsed system justifying ideologies. Our results suggest that self-objectification theorists and researchers should consider culturally specific manifestations of selfobjectification as well as protective and legitimating effects of system justifying ideologies. We encourage clinicians and policy makers to use public campaigns and individual-level interventions to target the norms and motivations underlying skin-bleaching.

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confidence: 99%

The Effects of System Justifying Beliefs on Skin-Tone Surveillance, Skin-Color Dissatisfaction, and Skin-Bleaching Behavior

Choma

Prusaczyk

2018

Psychology of Women Quarterly

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“…To this end, a 'hijab index' was used to reflect the extent of each woman's acceptance of restrictions regarding her fashion style. Such an index has been used before to reflect the level of fashion religiosity (Tolaymat and Moradi, 2011;Swami, Miah, Noorani and Taylor, 2014). Its dimensions are the frequency of wearing a typical style of veiling or headwear and the level of its conservativeness.…”

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confidence: 99%

Online shopping in a restrictive society: lessons from Saudi Arabia

Roper

Al-Kahifah

2020

QMR

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Purpose Western consumers are able to take shopping for granted, their major restriction being financial. This study aims to understand motivations to buy fashion items online in the culturally restrictive environment of Saudi Arabia, which imposes considerable fashion and behavioural restrictions, particularly on women. Design/methodology/approach Qualitative research was conducted with a sample of 34 Saudi women in their home country providing a deep insight into the restrictions that women face when shopping and how they react to these restrictions. Two theoretical lenses, psychological reactance and system justification theories are invoked to understand and explain consumer behaviour. Findings Motives for online shopping are quite different in a restrictive society. The definition of utilitarian motivations in online shopping is developed to reflect the drivers to overcome cultural restrictions or to align one’s shopping behaviour with them. Similarly, hedonic reasons for online purchases are expanded to incorporate nuances found only in such societies, where hedonic motivations include enjoying the breaking of societal restrictions. Originality/value This study is conducted is focussed on a country in which little academic marketing research has taken place due to considerable restrictions on movement and access. Western texts on consumer behaviour are not fully appropriate for understanding such a society.

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Muslim Women's Body Image: Links Among Hijab and Objectification Theory Constructs

Cited by 2 publications

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The Effects of System Justifying Beliefs on Skin-Tone Surveillance, Skin-Color Dissatisfaction, and Skin-Bleaching Behavior

The Effects of System Justifying Beliefs on Skin-Tone Surveillance, Skin-Color Dissatisfaction, and Skin-Bleaching Behavior

Online shopping in a restrictive society: lessons from Saudi Arabia

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