Muslim's Purchase Intention towards Non-Muslim's Halal Packaged Food Manufacturer

Yunus, Nor Sara Nadia Muhamad; Rashid, Wan Edura Wan; Ariffin, Norafifa Mohd; Rashid, Norhidayah Mohd

doi:10.1016/j.sbspro.2014.04.018

Cited by 107 publications

(124 citation statements)

References 14 publications

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“…These results were also consistent with the study conducted by Golnaz et al (2012), whose study explained that no clear list of ingredients made consumers feel less confident with the products. Moreover, the findings from this study also aligned with the findings from the study of Yunus et al (2014), which was tested the Muslim respondents from Klang Valley, Malaysia. This study also demonstrated that halal certification had a significant positive relationship with Indonesian Muslims' intention to purchase non-Muslim's halal packaged food.…”

Section: Discussionsupporting

confidence: 82%

“…According to the previous study of Yunus et al (2014), majority of the respondents agreed that information about the product ingredients on the label of packaged food was very important to them. As a result, the measure was also applied with this study to discover more about the relationship between product ingredients and purchase intention of the Muslim consumers from Thailand and Indonesia.…”

Section: Product Ingredientsmentioning

confidence: 98%

“…This study was mainly adopted from previous studies such as the study of Yunus et al (2014), where 3 independent variables -halal awareness, Islamic brand and product ingredients, were applied to evaluate Muslim's purchase intention toward non-Muslim's halal packaged food manufacturers. The findings from another study also supports a positive relationship between halal awareness and purchase intention (Aziz Y.…”

Section: Factors Affecting Intention To Purchasementioning

confidence: 99%

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Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Ruangkanjanases

Sermsaksopon

Simamora

2019

IJRBS

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Purchase Halal Packaged-food Thailand Indonesia JEL Classification: O15 P36 A B S T R A C TFood and beverage has become a competitive sector for companies in ASEAN countries to expand strategically in the region and to cash in on the implementation of the ASEAN Economic Community (AEC). Halal packaged food products have attracted much attention in ASEAN where its largest member, Indonesia, is the world's most populous Muslim country and is a major market in the region. For a non-Muslim country like Thailand, Islam also has a significant role in being the second popular religion after Buddhism. Although Islamic population in Thailand is not as great as in Islamic countries, Thailand plays a substantial part in halal business as being recognized as a food production base exporting halal food worldwide. Therefore, the major objective of this study is to identify and analyze the significant factors that influence purchase intention of Thai and Indonesian Muslims toward halal packaged food products from non-Muslim manufacturers. This study used a survey to collect data consisting of 200 Thai respondents and 200 Indonesian respondents. The results indicated that product ingredients significantly influenced consumers' intention to purchase both in Thailand and Indonesia while halal certification only significantly influenced consumers' intention to purchase in Indonesia.The literature review consists of 4 parts which are Halal food markets, Halal packaged food, overview of Muslim in Thailand and Indonesia, and the Factors affecting intention to purchase.

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Section: Discussionsupporting

confidence: 82%

Section: Product Ingredientsmentioning

confidence: 98%

Section: Factors Affecting Intention To Purchasementioning

confidence: 99%

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Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Ruangkanjanases

Sermsaksopon

Simamora

2019

IJRBS

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“…Restoran sekelas KFC dan McDonald pun mulai memperkenalkan produk halal untuk menjaring konsumen yang lebih besar lagi. Beberapa penelitian terakhir menunjukkan bahwa saat ini konsumen lebih memperhatikan produk yang dibeli dan dikomsumsinya, terutama terkait makanan dan kosmetik halal (Sara et al 2014; Setyawan Prima Sandi and Rahmawanto 2011; Aisyah and Muniaty 2016).…”

Section: Klaim Kehalalan Dan Kualitas Produkunclassified

Pertalian Bahasa Arab, Islam, dan Ekonomi: Studi Onomastik pada Papan Nama Usaha Masyarakat Keturunan Arab (MKA)

Aribowo¹

2017

Preprint

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“…According to the author there are three constructs of: attitude, subjective norm and perceived behavioural control which affects directly into intention (Sara et al, 2014) . …”

mentioning

confidence: 99%

A Literature Review On Purchase Intention Factors In E-Commerce

Abumalloh¹

2018

The European Proceedings of Social and Behavioural Sciences

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The rapid propagation of the internet has been accompanied with a wide growth of e-commerce market. This growth was however restricted due to the avalanche of information available to users from various e-commerce websites. There is a huge challenge in the aspect of decision making most especially when a buyer has to visit quite a number of e-commerce sites to make comparisons amongst prices of different products to purchase. Nevertheless, Purchase intention has been identified as a concept which gives the service providers of e-commerce systems the indication of the actual buying behavior. Therefore, this study aims to review and analyze the factors that improve and affect e-commerce customers' purchase intention. This subject has been rarely touched in literature and needs more focus regarding its importance for both customers and service providers. This study however highlights information on patterns in ecommerce purchase intention research by analyzing the publications over the last seven years, and establishes insights and future guidance for researchers towards improving customers purchase intention.

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Muslim's Purchase Intention towards Non-Muslim's Halal Packaged Food Manufacturer

Cited by 107 publications

References 14 publications

Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Determinants of purchase intention toward halal packaged food from non-muslim manufacturers

Pertalian Bahasa Arab, Islam, dan Ekonomi: Studi Onomastik pada Papan Nama Usaha Masyarakat Keturunan Arab (MKA)

A Literature Review On Purchase Intention Factors In E-Commerce

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