“…Saussure (1916) famously wrote on the standing‐for relations obtaining between units of form (i.e., signifiers or sound‐images) and units of sense (i.e., signifieds or sense‐concepts) (see Agha, 2007; Lee, 1997). Decades later, Benveniste (1962) wrote on “form [ forme ] and sense [ sens ]” as “conjunct properties, necessarily and immediately given, inseparable in the functioning of language” (cited in Meeüs, 2002, 170). Regarding sense alone, we have already seen Whorf gloss the term with “meaning.” Writing in 1924 for a popular, educated audience in The American Mercury , Whorf's mentor Edward Sapir (1924, 151) characterized linguistic sense as the “secret” of language, one that establishes a “form‐feeling” or “a definite relational feeling or attitude towards all possible contents of expression and, through them, towards all possible contents of experience” (see Kockelman, 2017; Vološinov, 1986).…”