In 1996, the leading modern and contemporary art periodical, October, published the results of its 'Visual Culture Questionnaire' (Alpers et al., 1996), which was to become a landmark publication in the construction of visual culture as a field of study. Many of the individual responses to the questionnaire reflect on the boundary line between visual culture and art history, as, more recently, does Whitney Davis (2011) in his comprehensive General Theory of Visual Culture. The construction of 'visual culture' as an object of study involves a number of moves, in which visual culture studies seeks to distinguish itself from the range of existing disciplines that engage with visual objects-including Anthropology, Architectural History, English, Film Studies, Geography, History, History of Art, Modern Languages, Sociology. Visual culture studies steers a sometimes uneasy course of rapprochement with these disciplines, to which, in part at least, it also sets itself up in resistance. A number of programmatic early contributions to the Journal of Visual Culture (which was established in 2002) focused on the nature of boundaries between visual culture and other fields of study, discussing the desirability of policing and/or permeating such boundaries and reflecting on disciplinarity, interdisciplinarity and even 'indisciplinarity'