Museum Marketing : Shift From Traditional to Experiential Marketing

Kirezli, Özge

doi:10.5848/apbj.2011.00125

Cited by 13 publications

(7 citation statements)

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“…This is because museums desire to attract more visitors, and the increase in demand for museums' tourist offerings could achieve goals [55]. Visitors also increasingly like to have diverse experiences at museums [56]. Indeed, their senses and experiences are stimulated by combinations of activities during the night [8].…”

Section: Special Events During Late Hours In Museumsmentioning

confidence: 99%

The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation

2020

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The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s “Museum Lates” programs and event characteristics, theoretical views of museums as cultural and creative tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. The authors employed an interpretive approach using interviews with two types of participants: event visitors and event coordinators. The findings suggest that attendees possess personal, physical, and socio-cultural motivations for participating in “Museum Lates” events. The characteristics of late events—extraordinary quality and evening-time atmosphere—produce different effects from those of current museum exhibitions held during regular operating hours. “Museum Lates” events can contribute to achieving cultural sustainability, adding a cultural construct to the traditional three pillars of sustainability.

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Section: Special Events During Late Hours In Museumsmentioning

confidence: 99%

The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation

2020

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“…This is because museums desire to attract more visitors, and the increase of demand for tourist offerings of museums could achieve goal (Julia, 1997). Visitors also increasingly like to have diverse experiences at museums (Kirezli, 2011). Indeed, their senses and experiences are stimulated by combinations of activities during the night (Bjeljac, Brankov, & Lukić, 2011).…”

Section: Museums As a Cultural Toruism Attraction And Sustianabilitymentioning

confidence: 99%

The Urban Museum as a Sustianble Tourism Attraction: London Museum Lates Visitor Motivation

Choi¹,

Berridge²,

Chulwon³

2020

Preprint

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The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s ‘Museum Lates’ programs and event characteristics, using museums’ theoretical views as cultural tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. Authors employed an interpretive approach using interviews with two types of participants, event visitors, and event coordinators. Findings suggested that attendees possess a complex of personal, physical, and socio-cultural motivations for participating in museum lates events. The characteristics of late events – extraordinary quality and evening time atmosphere – produce different effects than current museum exhibitions held during regular operating hours. Museum lates events can contribute to achieving cultural sustainability, adding cultural construct to the traditional three-pillars of sustainability. Keywords: Museums; special events; late opening; visitors' motivations; sustainability, touristic attractions

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“…Several researches on museum visitor behavior pointed out that the modern visitor is more interested on the "experience" of the visit rather than on the cultural information enrichment, that they can get also reading a book or surfing the Web (Falk & Dierking, 1992;Prentice et al, 1997;Kawashima, 1998;Goulding, 1999;Rowley, 1999;Goulding, 2000;Thyne, 2001;Hume et al, 2006;Rojas & Camarero, 2006;Slater, 2007;Bifulco & Ilario, 2007;McCarthy & Ciolfi, 2008;Chan, 2009;Dirsehan & Yalçın, 2011;Kirlezli, 2011).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Culture on the Palm of Your Hand

Palumbo

Dominici

Basile

2014

Handbook of Research on Management of Cultural Products

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The increased usage of mobile apps has a great potential for the tourism industry. Through the use of mobile apps, web portals and social media may allow a fast and wide diffusion of awareness for museum and attract a large number of visitors, thus increasing the value of their image, with moderate investments. The aim of this chapter is to identify the key factors as antecedents of customer satisfaction for the design of a mobile app for a museum. To this aim, the authors use the Kano model that allows categorizing service attributes according to how they are perceived by customers and estimating their impact on customer satisfaction. This model is adopted in order to identify express and latent needs of cultural tourists and to design a mobile app for museum according to their perceptions and expectations. To apply the Kano model, the authors used qualitative data collected through 300 questionnaires administered to tourists visiting the Sicilian cities of Palermo and Trapani over a period of 3 months (October- December 2012). The results of this analysis can be relevant for museum and public managers to plan strategic and operative activities, for researchers in the field of touristic marketing, for application developers, and for all those concerned with touristic and cultural heritage issues.

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Museum Marketing : Shift From Traditional to Experiential Marketing

Cited by 13 publications

References 0 publications

The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation

The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation

The Urban Museum as a Sustianble Tourism Attraction: London Museum Lates Visitor Motivation

The Culture on the Palm of Your Hand

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