2020 DOI: 10.20944/preprints202008.0367.v1 View full text Preprint
Ayeon Choi, Graham Berridge, Chulwon Kim

Abstract: The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s ‘Museum Lates’ programs and event characteristics, using museums’ theoretical views as cultural tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. Authors employed…

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