2021
DOI: 10.1080/10645578.2020.1865090
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Museum Audience’s Texts: Toward a Contextual Conceptual Reading

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(1 citation statement)
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“…As key attractions in cultural tourism, over the last decades, museums have transformed from information-centred institutions to audience-centred institutions, pursuing visitors' interaction, participation and engagement (Noy, 2021). This paradigm shift, together with the growth of tourism as an information-intensive industry, "using technological innovations and online platforms throughout its sectors and activities" (Ivanova & Ivanov, 2020: 201), increased the significance of online consumer ratings and user-written reviews as they provide complementary data to museums whose work strives to meet visitors' expectations while maintaining economic self-benefit and bringing economic influx to the regions where they are located (Orea-Giner et al, 2021;Su & Teng, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…As key attractions in cultural tourism, over the last decades, museums have transformed from information-centred institutions to audience-centred institutions, pursuing visitors' interaction, participation and engagement (Noy, 2021). This paradigm shift, together with the growth of tourism as an information-intensive industry, "using technological innovations and online platforms throughout its sectors and activities" (Ivanova & Ivanov, 2020: 201), increased the significance of online consumer ratings and user-written reviews as they provide complementary data to museums whose work strives to meet visitors' expectations while maintaining economic self-benefit and bringing economic influx to the regions where they are located (Orea-Giner et al, 2021;Su & Teng, 2018).…”
Section: Introductionmentioning
confidence: 99%