Quantum walks are paradigmatic models for studies spanning from fundamental properties of quantum theory to realizations of quantum algorithms. For many years, a plethora of important results based on such models appeared in literature. Recently, a quantum walk with a nonstandard step operator was proposed and named the elephant quantum walk (EQW). With proper statistical distribution for the steps, the generalized EQW (gEQW) can be programmable to exhibit a myriad of dynamical behavior ranging from diffusion and superdiffusion to ballistic and hyperballistic spreading. Such a rich phenomenology makes the gEQW a promising model. In this work we study the influence of the statistics of the step size and the delocalization of the initial states on the entanglement entropy of the coin. Our results show that the gEQW generates maximally entangled states for almost all initial coin states and coin operators considering initially localized walkers and for the delocalized ones, taking the proper limit, the same condition is guaranteed.