“…The rapid growth of online advertising opportunities over the past twenty years, including sponsored searches (Fain & Pedersen, 2006), contextual ads (Martín-Santana & Beerli-Palacio, 2012), and behavioral advertising (Ur, Leon, Cranor, Shay, & Wang, 2012), has been accompanied by a parallel increase in the use of online paid posts for research recruitment (Gelinas, Pierce, & Cohen, 2017). Online recruitment has been especially effective for the research recruitment targeting socially stigmatized and difficult to locate diverse samples of "hidden populations" for HIV epidemiological, prevention and intervention research (Bowen, Williams, & Horvath, 2004;Chiasson et al, 2006;Du Bois, Johnson, & Mustanski, 2012;Franks et al, 2018;B. S. Mustanski, 2001;Sanchez et al, 2018;Saxton, Dickson, & Hughes, 2013;Simon Rosser et al, 2009).…”