This paper uses a limited capacity information processing theory of television viewing to investigate the effects of graphic negative video at four levels of processing (attention, capacity, encoding, and retrieval) and on two dimensions of emotional experience (arousal and valence). Results indicate that the presence of negative video in news stories increases attention, increases the amount of capacity required to process the message, increases the ability to retrieve the story, facilitates recognition of information presented during the negative video and inhibits recognition for information presented before the negative video. Results also indicate that the introduction of negative video increases the self-reported negative emotional impact of the story -making it more arousing and more negative.What happens to viewers when a broadcast news story includes graphic, unpleasant, negative video images? It is generally accepted that the presence of negative video (usually defined as violent or horrible images) changes the quality and quantity of memory that viewers have for news stories (This study is designed not to ask //"negative video has an effect on viewers (we are convinced it does) but rather to explain how negative video affects information processing. Towards this end the limited capacity approach to television viewing (A. Lang, 1995a) is combined with a dimensional theory of emotional processing (Bradley, 1994) and applied to the question of how the information processing of a hews story changes if the story contains negative video. The goal of this exercise is twofold: first, to further test the theory's ability to explain and predict how viewers process specific types of television messages; second, to provide a single framework which accommodates all of the dependent variables listed above.