In 2015, the U.S. Congress passed one of the largest reforms of federal healthcare payment policy since the creation of Medicare/Medicaid and the passage of the Affordable Care Act. MACRA (the Medicare Access and Children’s Health Insurance Program Reauthorization Act of 2015) was designed to reimburse healthcare providers based on the value of their service, not the volume of patients treated. Termed value-based care, this policy aligns with a population health model focused on the “health outcomes of a group of individuals including the distribution of such outcomes within the group” (Kindig & Stoddart, 2003). Clinical psychologists, especially those with training in (a) empirically supported, transdiagnostic, and process-based treatments (Hayes & Hofmann, 2018), (b) research methods, and (c) program evaluation are well-suited to lead the implementation of behavioral interventions in the new era of value-based care. We will outline the three primary goals of value-based care and discuss the role of clinical psychologists in achieving these goals. We conclude by describing how the Unified Protocol for Transdiagnostic Treatment of Emotional Disorders (UP; Barlow et al., 2018) is a candidate treatment to implement in settings accountable to value-based incentives.