2022
DOI: 10.5430/wjel.v12n1p115
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Multimodal Texts of Political Print Advertisements in Ukraine

Abstract: Political print advertisements as an integral part of political propaganda contribute to creating a positive image of a politician or political party aiming to win popular votes. The effective combination of verbal and non-verbal (pictorial) components presupposes a purposeful influence on the electorate by means of activating existing socio-cultural schemas among voters. This study aims to analyze the generic structural potential of political print advertisements in Ukraine and to interpret the symbolic repre… Show more

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Cited by 4 publications
(3 citation statements)
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“…13, No. 1;2023 Published by Sciedu Press 201 ISSN 1925-0703 E-ISSN 1925-0711 . Such scientists as Z. Batrynchuk, N. Yesypenko, I. Bloshchynskyi, K. Dubovyi and O. Voitiuk presented the research concerning texts multimodality of political print advertisements (Batrynchuk 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…13, No. 1;2023 Published by Sciedu Press 201 ISSN 1925-0703 E-ISSN 1925-0711 . Such scientists as Z. Batrynchuk, N. Yesypenko, I. Bloshchynskyi, K. Dubovyi and O. Voitiuk presented the research concerning texts multimodality of political print advertisements (Batrynchuk 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The necessity of providing foreign language training based on modelling the high-risk environment considering psychological support of the students at international relations faculties was substantiated in the studies of (Lysenko, et al, 2020;Kyrda-Omelian, et al, 2022). Psycholinguistic issues of text comprehension of foreign language utterance were revealed by (Batrynchuk, et al, 2022;Formanova, et al, 2022).…”
Section: Theoretical Analysis Of the Problemmentioning
confidence: 99%
“…Much attention to quality training of linguistic specialists in the border-related sphere was presented while performing the analysis of the border guard terminological units [7]. There is a long-standing debate in education between disciplinebased and integrated approaches to teaching [8]. Development of translation memory, phonemic hearing, and the ability to linguistically forecast, use of audiovisual supports (pictures, screen images, texts, background conversation, etc.…”
Section: -Literature Reviewmentioning
confidence: 99%