Four decades ago, the conservative president of the world's biggest economy changed the face of diversity research in organisations. The president in question is Ronald Reagan, who promoted a political ideology of "colour blindness, the dismantling of race-conscious affirmative action in employment, deregulation, and minimal government intervention in social issues" (Nkomo et al., 2019) and advanced a discourse that positioned group-based solutions to discrimination and workplace exclusion emanating from the Civil Rights Act of 1964 as antithetic to individual rights, individual freedoms, and individual agency. He cemented this ideological discourse through the prediction of the Hudson Institute's 1987 report Workforce 2000: Work and Workers for the Twenty-First Century, which claimed that racial and ethnic minorities and women would, by the turn of the millennium, constitute the majority of the net new entrants into the U.S. labour force without any further action in antidiscrimination and equal rights practices. This ideological, political context triggered the shift in HR practitioners' and researchers' discourse, from an initial antidiscrimination and equality perspective to 'the business case for diversity'. A plethora of research (from fundamental to practitioner and policy reports) tried to prove how diversity improves the bottom line of businesses, by Correspondence concerning this article should be addressed to Smaranda Boroș,