Identity interplay: The importance and challenges of consumer research on multiple identities

Forehand, Mark R.; Reed, Annette Yoshiko; Clair, Julian K. Saint

doi:10.1002/arcp.1066

Cited by 22 publications

(10 citation statements)

References 220 publications

(341 reference statements)

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“…Specifically, biracial participants expressed less anxiety when primed with the same identity as the confederate. Such results highlight the importance of understanding the relationship between a consumer’s multiple identities and the way they anticipate, experience, and respond to IMI (see also Forehand, Reed, & Saint Clair, 2021).…”

Section: An Organizing Framework For the Imi Literaturementioning

confidence: 88%

From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology

2021

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Interracial interactions abound in the marketplace and are at the core of many consumer experiences across commercial, health, and social settings. The creation of harmonious interracial interactions is a focal target of private, nonprofit, and governmental efforts to transform consumer markets worldwide. Yet both research and practice highlight the challenge of achieving such interactions. Despite their centrality to consumer experience and social significance, interracial interactions have received limited attention in the consumer psychology literature. Understanding the particular role of interracial interactions in how consumers choose, buy, and consume products, services, and experiences is essential to address racial inequity in the marketplace. In this research, we identify extant interdisciplinary research to conceptualize the consumer psychology underlying interracial marketplace interactions. We analyze this literature to summarize the state of the knowledge, identify important research gaps, and develop an organizing framework for prior and future research. Our analysis highlights priorities for future research supportive of harmonious interracial interactions that promote consumer equity and contribute to societal well‐being.

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Section: An Organizing Framework For the Imi Literaturementioning

confidence: 88%

From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology

2021

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“…Our application of the MMRI framework leads us to conclude that consumer research may be missing the meaning of identity, especially in the case of racial identity. Finally, although this article focuses specifically on Black racial identity, we encourage future research on the significance and meaning of other racial/ethnic identities and how these identities interact with other types of identities (Forehand et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

The significance and meaning of racial identity in consumer research: A review and call for research

Wooten

Rank‐Christman

2021

Consumer Psychology Review

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This article uses the Multidimensional Model of Racial Identity (MMRI) as a framework to broaden the current understanding of racial identity, structure our review of consumer psychological research on racial identity, and identify future research opportunities, thereby answering calls for efforts to foreground the perspectives of Black consumers and present frameworks that advance understanding of Black consumers. Building on the conceptualization of racial identity involving both the significance and meaning that individuals attribute to their membership within the Black racial group, we note that prior consumer psychological research has focused on the former while ignoring the latter. We identify opportunities to leverage aspects of the MMRI in future research on marketplace discrimination, marketplace stigma, and support for minority‐owned businesses. We also highlight opportunities to better understand the impact of the meaning of racial identity.

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“…Third-party logistics does not participate in the buying and selling of goods but provides personalized logistics agency services for customers ( Weber et al, 2021 ). It is also the main logistics mode of e-commerce, which is more convenient, fast, and high-speed ( Forehand et al, 2021 ). The self-management mode is the process in which an enterprise sets up its own logistics distribution system and manages its logistics distribution.…”

Section: Relative Concepts and Methodsmentioning

confidence: 99%

Optimization of e-commerce logistics service quality considering multiple consumption psychologies

Shen

Sun

2022

Front. Psychol.

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This work is developed to improve the current quality of e-commerce logistics services. From the perspective of multiple consumer psychology, based on e-commerce, consumer psychology, and other related theories, vegetable e-commerce B is selected as the research object. The commodity quality, accuracy, and timeliness of commodity distribution and other factors of e-commerce B are discussed through questionnaire survey. Then, according to customers’ opinions about “e-commerce B’s distribution and professional aspects that need to be improved,” the research is conducted. Finally, the direction of follow-up optimization is proposed from four different perspectives of multiple consumption psychology. The research results show that more than 89% of the surveyed customers believe that e-commerce B does a good job in terms of commodity quality, accuracy, and timeliness of commodity distribution, and has a high level of logistics service. However, 26.34% of customers hope that e-commerce B can strengthen the protection of personal privacy, 24.97% hope that the platform can add “delay insurance” for goods, and 39.54% hope that the logistics information of purchased goods can be updated in real time. Therefore, e-commerce B needs to be optimized and improved continuously in the future development. Therefore, research on the optimization of logistics service quality of e-commerce is performed under multiple consumption psychology, which provides certain help for the rapid development of subsequent e-commerce.

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Identity interplay: The importance and challenges of consumer research on multiple identities

Cited by 22 publications

References 220 publications

From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology

From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology

The significance and meaning of racial identity in consumer research: A review and call for research

Optimization of e-commerce logistics service quality considering multiple consumption psychologies

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