Multi-theory models

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang

doi:10.4337/9781782548157.00029

Cited by 18 publications

(30 citation statements)

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“…Theory : In scientific language, theory refers to a structured system of concepts that can explain a set of evidence and can be used in the prediction of future evidence (Brennan et al, 2014). In social marketing, theories are used to create a model for a higher recognition and perception of audiences, influencers, and their behaviors in the context of social change (Brennan et al, 2014). This concept is introduced as a benchmark criterion in National Social Marketing Center (French & Blair-Stevens, 2006).…”

Section: Resultsmentioning

confidence: 99%

Social Marketing Interventions in Iran: A Systematic Review; 2002–2017

Almodarresi

Shahadati

Ardekani

2020

Social Marketing Quarterly

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Social marketing, as an interdisciplinary approach, has been proved effective in improving individual and social life in multiple fields. One way to expand this growing field is to investigate and evaluate the current literature on principles and benchmark criteria of social marketing. Thus, the present study aims to evaluate social marketing interventions in the country of Iran with two main objectives: (a) examining the use of seven social marketing components used in interventions and (b) investigating the scope of intervention in three social marketing streams (i.e., downstream, midstream, upstream). Following standard review studies in this field, a primary search was conducted on 13 online databases (7 Persian and 6 English databases). Using relevant keywords, Persian and English articles published from 2002 to 2017 were extracted from national and international journals. A total of 497 records were obtained from the search, 5 of which met the criteria for entering this review study. Analyses of the findings indicated that most interventions in Iran lack the minimum social marketing criteria and merely focused on a downstream approach. By investigating social marketing interventions, this research extends understanding of the social marketing status in developing countries, specifically in Iran with a non-English language. While the findings provide empirical support for the previous framework of the seven benchmark criteria, it can be concluded that Iran is at an early stage in its development of using social marketing interventions. This study recommends the use of multiple methods for conducting formative research and considers midstream and upstream approaches.

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Section: Resultsmentioning

confidence: 99%

Social Marketing Interventions in Iran: A Systematic Review; 2002–2017

Almodarresi

Shahadati

Ardekani

2020

Social Marketing Quarterly

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“…Our interdisciplinary team comprises of academics from nutrition, social marketing, and health promotion and is approaching the issue of obesity-related behaviours from a social marketing perspective [ 22 ]. Social marketing is the use of commercial tools and techniques for social purposes [ 23 ]. One of the key tools of social marketing is that of market segmentation, which ensures that programs fostering change are aligned with the needs and wants of the market or target population [ 24 ].…”

Section: Introductionmentioning

confidence: 99%

Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing

et al. 2020

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Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns.

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“…Message content is assessed through cognitive processing ( Multimedia Appendix 1 ), explained by the ELM ( Multimedia Appendix 1 ). The ELM describes how people manage the information they encounter and the way in which it influences attitude change [ 35 , 36 ]. There are 2 processing routes: central and peripheral [ 35 , 36 ].…”

Section: Introductionmentioning

confidence: 99%

“…The ELM describes how people manage the information they encounter and the way in which it influences attitude change [ 35 , 36 ]. There are 2 processing routes: central and peripheral [ 35 , 36 ]. This review focuses on the peripheral route of processing, where messages are evaluated using heuristics as there is low motivation to critically evaluate the content of a message [ 37 ].…”

Section: Introductionmentioning

confidence: 99%

Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review

et al. 2020

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Background Nutrition science is currently facing issues regarding the public’s perception of its credibility, with social media (SM) influencers increasingly becoming a key source for nutrition-related information with high engagement rates. Source credibility and, to an extent, authenticity have been widely studied in marketing and communications but have not yet been considered in the context of nutrition or health communication. Thus, an investigation into the factors that impact perceived source and message credibility and authenticity is of interest to inform health communication on SM. Objective This study aims to explore the factors that impact message and source credibility (which includes trustworthiness and expertise) or authenticity judgments on SM platforms to better inform nutrition science SM communication best practices. Methods A total of 6 databases across a variety of disciplines were searched in March 2019. The inclusion criteria were experimental studies, studies focusing on microblogs, studies focusing on healthy adult populations, and studies focusing on either source credibility or authenticity. Exclusion criteria were studies involving participants aged under 18 years and clinical populations, gray literature, blogs, WeChat conversations, web-based reviews, non-English papers, and studies not involving participants’ perceptions. Results Overall, 22 eligible papers were included, giving a total of 25 research studies. Among these studies, Facebook and Twitter were the most common SM platforms investigated. The most effective communication style differed depending on the SM platform. Factors reported to impact credibility included language used online, expertise heuristics, and bandwagon heuristics. No papers were found that assessed authenticity. Conclusions Credibility and authenticity are important concepts studied extensively in the marketing and communications disciplines; however, further research is required in a health context. Instagram is a less-researched platform in comparison with Facebook and Twitter.

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Multi-theory models

Cited by 18 publications

References 0 publications

Social Marketing Interventions in Iran: A Systematic Review; 2002–2017

Social Marketing Interventions in Iran: A Systematic Review; 2002–2017

Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing

Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review

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