2022
DOI: 10.1108/jamr-09-2021-0322
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Multi-criteria decision analysis of significant enablers for a competitive supply chain

Abstract: PurposeThe purpose of this research paper is to study the significant enablers for a competitive supply chain and analyze the relationships among them by using multi-criteria decision-making (MCDM) techniques. The supply chain (SC) managers will get better insights from the models of this study to design their SCs that are more competitive for competitive advantage.Design/methodology/approachAfter an extensive review of literature followed by experts' opinions, 21 significant enablers for a competitive SC (CSC… Show more

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Cited by 18 publications
(12 citation statements)
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“…This was done to assess how long the survey would take to complete and receive feedback. This is also required by other aspects of the questionnaire, such as readability, organization and language (Singh et al , 2022). The survey questionnaire was delivered to seven people based on the author’s relationships.…”
Section: Methodsmentioning
confidence: 99%
“…This was done to assess how long the survey would take to complete and receive feedback. This is also required by other aspects of the questionnaire, such as readability, organization and language (Singh et al , 2022). The survey questionnaire was delivered to seven people based on the author’s relationships.…”
Section: Methodsmentioning
confidence: 99%
“…In total, 36 factors of advertising are explored from literature review of the research conducted in the field of traditional advertising, advertising targeting children, digital advertising and advertising games (shown in Table 1). The DEMATEL method entails shortlisting of important factors from a pool of factors explored from literature review by the help of experts (Singh et al ., 2022). The experts were selected through snowball sampling in which initial experts provided the referrals for other experts.…”
Section: Methodsmentioning
confidence: 99%
“…The second phase identifies the relationships between the finalized determinants. Numerous methods for developing the causal relationship are available in the literature, including Interpretative Structural Modelling (ISM), Total Interpretative Structural Modelling (TISM), WING, and DEMATEL [41][42][43][44]. These approaches have some drawbacks-for example, ISM and TISM only provide qualitative assessment; quantitative components are absent from these methods [45].…”
Section: Methodsmentioning
confidence: 99%