Motive Based Segmentation of the Cultural Tourism Market: A Study of Turkish Domestic Tourists

Özel, Çağıl Hale; Kozak, Nazmi

doi:10.1080/1528008x.2012.645199

Cited by 46 publications

(42 citation statements)

References 28 publications

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“…These authors reported that while less experienced visitors to cultural attractions are primarily influenced by cognitive experiences, meaningful symbolisms are more relevant for more experienced and culturally motivated visitors. Özel and Kozak () also suggest that, in practice, different segments of cultural tourists can be identified and that their experiences are not equally affected by the same motivations. In fact, Shaffer and Sherrell () used the social judgment theory to indicate that high‐involvement individuals show more extreme evaluations because involvement is related with an extended latitude of rejection, whereas low involvement is associated with an expanded zone of indifference.…”

Section: Literature Reviewmentioning

confidence: 99%

How Do Service Quality, Experiences and Enduring Involvement Influence Tourists' Behavior? An Empirical Study in the Picasso and Miró Museums in Barcelona

Forgas-Coll

Palau‐Saumell

Matute

et al. 2017

Journal of Tourism Research

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This study develops an integrated model that examines how service quality, perceived experiences and enduring involvement determine tourists' behavior. The model proposes that enduring involvement has both a direct and moderating influence on tourists' satisfaction with the destination. Data were collected from 1091 visitors of two museums in Barcelona: the Picasso Museum and the Miró Foundation. The results suggest that visit experience, service quality and involvement are drivers of satisfaction. Satisfaction influences the behavioral intentions of visitors to the museum. In addition, the visitors' level of art involvement negatively moderates the influence of perceived quality and experience on tourists' satisfaction.

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Section: Literature Reviewmentioning

confidence: 99%

How Do Service Quality, Experiences and Enduring Involvement Influence Tourists' Behavior? An Empirical Study in the Picasso and Miró Museums in Barcelona

Forgas-Coll

Palau‐Saumell

Matute

et al. 2017

Journal of Tourism Research

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“…Bazı turistler için kültür turizmi temel seyahat motivasyonu olmayıp ikinci bir aktivite olarak algılanabilmektedir (McKecher, 2002). Alan yazında kültür turistinin motivasyon kaynaklarının belirlenmesine yönelik birçok çalışma yapıldığı görülmektedir (Altunel ve Kahraman, 2012;Aydın, 2018;Kızılırmak ve Kurtuldu, 2005;Kozak, 2000;Özel ve Kozak, 2012;Spielberg, 1995).…”

Section: Alan Yazın Taramasıunclassified

“…Kültür turizmi gerek yeni büyüme pazarı, hem de ülkelerin olumlu bir imaj üretme, sürdürme ve destekleme aracı olarak önemi giderek artan bir turizm faaliyetidir (Hughes ve Allen, 2005). Bu durum bilim insanlarının da dikkatini çekmiş olduğundan kültürel amaçlı seyahat edenlerin motivasyon kaynaklarını belirlemeye yönelik literatürde birçok çalışma bulunmaktadır (Altunel ve Kahraman, 2012;Alzau vd., 1998;Kızılırmak ve Kurtuldu, 2005;Mckercher, 2002;Özel ve Kozak 2012;Ravar ve Mahika, 2013;. Kültür turisti güdülenmelerinin, diğer turist gruplarına göre farklılık gösterdiği ifade edilmektedir (Altunel ve Kahraman, 2012: 8).…”

Section: Introductionunclassified

The Relationship between Travel Motivations and Satisfaction Levels of Tourists: Canonical Correlation Analysis

Özkan

Koleoğlu

2019

Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi

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Bu araştırmanın amacı, Assos Antik Kent'ine gelen turistlerin seyahat motivasyonları ile memnuniyet düzeyleri arasındaki ilişkilerin ortaya konulmasıdır. Yapılan alan araştırmasında Assos Antik Kentini ziyarete gelen turistlerden veri toplanmıştır. Araştırmaya 166 kişi katılmıştır. Araştırmadan elde edilen sonuçlara göre; araştırmaya katılanların eğitim seviyelerinin yüksek olduğu, butik otellerde kalmayı tercih ettikleri ve ortalama 3-4 gün arasında konaklama yapmaktadırlar. Katılımcıların çoğunun temel seyahat motivasyonunun "tarihi ve kültürel mirası ziyaret" olduğu sonucuna ulaşılmıştır. Kanonik Korelasyon analizine göre; "sosyalleşme" ile "Assos Antik Kenti Özellikleri Açısından Memnuniyet" değişkeni arasında güçlü bir ilişki olduğu, "Sosyalleşme" ile "Beklentiler karşılama açısından memnuniyet" değişkeni arasında orta düzeyde bir ilişki olduğu", "sosyalleşme" ile "ortalama memnuniyet" değişkeni arasında ilişkinin zayıf olduğu sonucuna ulaşılmıştır.

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“…Since the late 1980s, the importance of historical and cultural factors in attracting tourists to specific places has been emphasized, and research on historical and cultural tourism has been underway [19]. Due to the quantitative growth in cultural tourism, historical and cultural tourism has become an important research topic in the field of tourism [20]. Research is being conducted on the supply and demand of cultural tourism [21], the environmental [22] and economic impacts of cultural tourism [23], the creation of competitive strategies for cultural destinations [24], and market segmentation [20].…”

Section: Research Trends In Cultural Heritage Touristsmentioning

confidence: 99%

Value-Based Profiles of Visitors to a World Heritage Site: The Case of Suwon Hwaseong Fortress (in South Korea)

Song

Kim

2018

Sustainability

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The aim of this study is to evaluate the place value of Suwon Hwaseong Fortress in Korea, a mountain fortress located in natural resources with UNESCO World Heritage Site status, in order to classify visitors according to place value and to establish marketing strategies based on the characteristics of each profile. In particular, for sustainable cultural heritage development, visitors were asked to evaluate the place value of the site from various perspectives, through a presentation of government policies and business based on both the world heritage value and the inherent attractiveness of the site. Utilizing a person-centered approach, a latent profile analysis (LPA) was applied to a sample of visitors to Hwaseong Fortress (N = 656), with visitors classified by place value into four profiles: Outing Seekers (OS), Tourism Seekers (TS), Heritage Seekers (HS), and Serious Travel Seekers (SS). These profiles differed in relation to distance from the study setting from travelers’ residence, recognition of the fortress as a World Heritage site, and the degree to which the World Heritage site status influenced the decision to visit. The profiles also showed differences in visit satisfaction and intent to revisit. This study contributes a better understanding of visitors’ evaluated value of heritage sites and corresponding behaviors, in order to provide sustainable management for the heritage tourism market.

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Motive Based Segmentation of the Cultural Tourism Market: A Study of Turkish Domestic Tourists

Cited by 46 publications

References 28 publications

How Do Service Quality, Experiences and Enduring Involvement Influence Tourists' Behavior? An Empirical Study in the Picasso and Miró Museums in Barcelona

How Do Service Quality, Experiences and Enduring Involvement Influence Tourists' Behavior? An Empirical Study in the Picasso and Miró Museums in Barcelona

The Relationship between Travel Motivations and Satisfaction Levels of Tourists: Canonical Correlation Analysis

Value-Based Profiles of Visitors to a World Heritage Site: The Case of Suwon Hwaseong Fortress (in South Korea)

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