Motivations to share knowledge in professional service teams: the moderating role of project stage

Abstract

Purpose This study aims to examine the effects of three-perspective motivations including task interdependence, normative conformity, affective bonding on team knowledge sharing (KS) and the moderating effects of project stage on the proposed model paths. Design/methodology/approach The quantitative method was applied through surveying senior auditors representing 263 audit teams in Vietnam. Findings Findings show that task interdependence has salient effect on team KS. Normative conformity and affective bonding become more important when projects move to later stages where knowledge shared is more tacit and the team involves more social interactions. Research limitations/implications This study puts forth the limitations related to the study scope of financial statement auditing teams that may influence the generalization. Practical implications This study recommends auditing managers to be aware of diverse motivations for team KS and their increasingly important role in specific project stages. Originality/value The novelty of the research is to integrate three knowledge-sharing motivations based on economics, social and psychological perspectives and to affirm the dynamic nature of KS within team projects.

Effects of member similarity on group norm conformity, group identity and social participation in the context of social networking sites

“…People conform to social norms to obtain social approval and maintain a positive selfconcept (Ngoc et al, 2022). Social identity theory describes how people identify themselves in accordance with their similarity to others (Devine and Wilhite, 1999), and people's selfconcept is partly defined by their memberships of different groups (Kaakinen et al, 2020).…”

“…People conform to social norms to obtain social approval and maintain a positive self-concept (Ngoc et al. , 2022).…”