“…Hence, they are hesitant to adopt them and have a wait-and-see attitude. Of course, many factors influence a farmer's decision whether or not to adopt a new practice, like education level, capital, income, farm size, access to information, environmental attitudes and awareness, and utilization of social networks (Prokopy et al, 2008;Greiner et al, 2009;Gao et al, 2011;Baete, 2012). Our survey indicates that cost is the most important factor affecting decisions of farmers in Xinxiang County, followed by risks and observability.…”