Motivations of Young People for Visiting Wine Festivals

Kolyesnikova, Natalia; Adams, Charlie; Yuan, Jingxue

doi:10.3727/152599506779364660

Cited by 48 publications

(39 citation statements)

References 15 publications

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“…As well as focusing on the cross-cultural validation of motivation wine (Hall, 1996), wine knowledge (Charters & Ali-Knight, 2002;Mitchell & Hall, 2001a, 2001bJ. J. Yuan et al, 2005a), generations (Dodd, Yuan, Adams, & Kolyesnikova, 2006), country of origin (Alonso, Fraser, & Cohen, 2007), repeat visitors versus first timers (Bruwer & Lesschaeve, 2012), and festival information sources (Shanka & Taylor, 2004), rather than motivations. Because this study does not contextualize the Dalian festival directly within tourism studies and the notion of a discrete Chinese wine festival tourist seeking a total tourism experience, we hope to create new knowledge gap about festival motivations.…”

Section: Wine Tourism and Wine Festivalsmentioning

confidence: 99%

Attendee Motivations at an International Wine Festival in China

O’Regan¹,

Choe²,

Yap³

2017

Event Management

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Wine festival research has primarily focused on tourism potential and economic impact in Western wine destinations, with few studies seeking to understand what motivates those to attend a festival in a "nontraditional" wine destination. An onsite survey study (N = 366) was conducted at the 2012 Dalian International Wine and Dine Festival, China. Factor analysis suggests a unique motivational factor structure with four motivational components identified among festival attendees. They were: wine festival—where the festival event itself is a primary motive, recover equilibrium at a novel event, family and known group togetherness, and cultural exploration through interaction/socialization. An independent t test and one-way ANOVA tests found statistically significant motivational variances between attendees based on gender, age, education, income level, and employment status. These findings offer important implications for festival and event organizations that have an interest in developing and organizing wine festivals in China, and attracting Chinese mainland tourists to overseas wine festivals.

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Section: Wine Tourism and Wine Festivalsmentioning

confidence: 99%

Attendee Motivations at an International Wine Festival in China

O’Regan¹,

Choe²,

Yap³

2017

Event Management

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“…The push and pull model (Crompton, 1979;Dann, 1977Dann, , 1981 is well accepted in tourist motivation studies (Funk, Alexandris, & Ping, 2009;Mak, Wong, & Chang, 2009;Uysal, Li, & Sirkaya-Turk, 2008) and has been applied in various cultural settings (Hanqin & Lam, 1999;Schofield 4 & Thompson, 2007;and Yuan & McDonald, 1990). It has also been applied in several event motivation studies within different cultural settings, for example, Zyl and Botha's (2004) study in South Africa, several studies in the USA (Bowen & Daniels, 2005;Dodd et al, 2006), and Chang's (2005) study in Taiwan. This suggests that this model is considered to be a useful tool to generally analyse and understand attendees' motivations to attend events.…”

Section: Festival-goer Motivationmentioning

confidence: 99%

“…The push and pull model (Crompton, 1979) and escape-seek motivation theory (Iso-Ahola, 1982) have both provided conceptual frameworks and have been used in many later studies related to festivals, for example Chang (2005), Dodd, Yuan, Adams, & Kolyesnikova (2006), and Mohr, Backman, K.F., Gahan, & Backman, S.J. (1993).…”

Section: Introductionmentioning

confidence: 99%

Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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This paper explores the extent to which music festival attendance is 'universally' motivated or determined by the Chinese cultural and socio-political context.A novel qualitative approach was employed comprising observation of social media conversations and 'chat room' interviews with members of a festival online community. Seven motivators were identified, some similar to those in Western studies but others more specific to festival-goers in mainland China.The culturally specific motivators were identified as 'spiritual escape' and 'spiritual pursuit' and the universal motivators as 'togetherness', 'love of the music', 'novel experience', 'music sharing', and 'educational enrichment'. This paper focuses on the two culturally embedded motivators only.The implications of the study are that, although, growing, there are still very few music festivals featuring 'pop' or 'western' style music and these few are relatively new to Chinese people. Their attendance at them is, therefore, motivated differently to attendees at similar festivals in western countries. These motivating factors are mediated by the particular social, political and cultural factors at work in this complex country. The findings indicate that although many of the motivational factors for attending a music festival appear to be universal there are clearly factors which are culturally bound and therefore unique to the cultural context. These differences appear to be created by the social constraints, rapidly changing economy and the many contradictions inherent in modern mainland China. These conditions create a greater contrast between everyday life in mainland China and the liminal hedonistic space provided by the Festival. Further research is needed to validate theses initial findings within China and to explore how rock music festival motivations differ in other non-western cultures.

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“…The literature on event motivation describes two types of socialization as motives for visiting the have indicated that the social aspect of the event experience is an important motive for visiting events (e.g., Dodd, Yuan, Adams, & Kolysnikova, 2006;Nicholson & Pearce, 2001). People go to events to socialize with friends and family (e.g., Chang & Yuan, 2011), to meet new people (e.g., Crompton & McKay, 1997), or to experience the positive atmosphere that is created when people gather together to have fun (e.g., Gelder & Robinson, 2009).…”

Section: The Social Aspect Of the Event Experiencementioning

confidence: 99%

Designing Events for Social Interaction

Nordvall¹,

Pettersson²,

Svensson³

et al. 2014

Event Management

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Socialization motivates people to visit events and social interactions between event visitors influence their experience of the event. Consumer-to-consumer interactions in service settings and leisure activities have received increased attention in research; however, very few studies have focused on and analyzed the impact of other visitors on an individual's event experience. The purpose of this study is to explore how interaction between event visitors influences the individual's total event experience and how events can be designed in respect to such social interactions. The conclusions are based on a literature review and empirical data collected at a Swedish music festival. The research found that social interactions between event visitors are an important part of the event experience and the level of satisfaction for the individual attending an event. Social interactions consist of three main types: known-group socialization; external socialization; audience socialization. Every part of the event (theme and program, setting, consumables, service) can be designed to facilitate positive experiences and to constrain negative experiences related to such interactions.

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Motivations of Young People for Visiting Wine Festivals

Cited by 48 publications

References 15 publications

Attendee Motivations at an International Wine Festival in China

Attendee Motivations at an International Wine Festival in China

Music festival motivation in China: free the mind

Designing Events for Social Interaction

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