Motivations and consumption practices of fostered idol fans: a self-determination theory approach

Zhao, Shuguang; Wu, Xuan

doi:10.1108/jcm-08-2019-3370

Cited by 11 publications

(9 citation statements)

References 25 publications

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“…The concept of attachment has also been extended to the human brand context (e.g., Cheah et al, 2019; Huang et al, 2015; Thomson, 2006). This is because consumers build relationships with human brands with the aim of fulfilling intrinsic needs, such as the need for escape, the need for self‐improvement (Malik et al, 2023), the need to feel connected and close to others (relatedness), and the need to feel proficient in their activities (competence; Ki et al, 2020; Zhao & Wu, 2021).…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

“…At the same time, consumers also rely on their relationships with human brands to obtain enjoyment and fulfill other intrinsic needs, such as the need for self‐improvement, relatedness, and competence (Ki et al, 2020; Malik et al, 2023; Zhao & Wu, 2021). Consumers may feel fulfilling these needs as a benefit.…”

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

“…Social media has also enabled consumers to find and consume information/content related to their favorite human brands. Consumers strongly attached to human brands can potentially perceive human brands as a source of fulfilling their intrinsic needs, beyond their need to escape from unpleasant realities (Ki et al, 2020; Malik et al, 2023; Zhao & Wu, 2021). These needs can be fulfilled by engaging in human brand‐related activities (Jenol & Pazil, 2020), such as human brand consumption on social media.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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The bittersweet of consumer–human brand relationships in the social media context

Honora,

Memar Zadeh,

Haggerty

2023

Psychology and Marketing

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The current research proposes an integrated model to investigate both the bright and the dark sides of consumer–human brand relationships facilitated by social media on consumers' lives. Grounded in the duality of social media and self‐regulation theory, the findings show that human brand attachment improves consumers' daily performance through stress relief, which in turn increases life satisfaction (Study 1). However, the findings also indicate that human brand attachment can cause consumers' daily performance to deteriorate as a result of compulsive human brand consumption on social media and human brand‐personal conflict, which diminishes life satisfaction (Study 2). Collectively, the findings may suggest that strong consumer–human brand relationships tend to be detrimental to consumers' well‐being as the indirect negative impact of human brand attachment on daily performance and life satisfaction overpowers its indirect positive impact (Study 3). Such detrimental effects are moderated by self‐regulatory focus (Study 4). Moreover, the findings indicate that the indirect negative effect of human brand attachment is attenuated when consumers have a higher level of work/study–life balance. Accordingly, the current research advances the theoretical understanding of the consumer–human brand relationship facilitated by social media, by highlighting its dual effects associated with the nature of technology and consumers' self‐regulatory focuses.

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Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

Section: Literature Review and Theoretical Backgroundmentioning

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

See 1 more Smart Citation

The bittersweet of consumer–human brand relationships in the social media context

Honora,

Memar Zadeh,

Haggerty

2023

Psychology and Marketing

View full text Add to dashboard Cite

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“…Most people's careers are a series of jobs that employees go through from the lower level to the top level of the company (Al Maani et al, 2020;Epping, 2020;Ghosh & Mukherjee, 2020;Kamberidou, 2020;Linnik et al, 2020;Zhao & Wu, 2020). A career can also be a series of jobs or positions that employees have when entering the company.…”

Section: Career Developmentmentioning

confidence: 99%

Vocational Training has an Influence on Employee Career Development: A Case Study Indonesia

Rusdiyanto¹,

Prasetyo²,

Aliyyah³

et al. 2021

Preprint

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Objective: This paper aims to test the effect employee job training has on employee career development in the company.Design/methodology/approach: This paper uses a quantitative approach with the process of finding the knowledge by using data in the form of numbers as a tool that can be generalized to prove hypotheses. The population in this study was 135 employees by sampling 100 employees using sampling method probability by using random sampling type samples to use slovin formula. Analysis techniques use multiple linear regressions.Findings: The results showed that job training influences the career development of employees in companies with a significant rate of 0.00 less than α=0.05.Practical Implications: The results of the study are recommended for company employees to conduct job training as a tool to improve career development.Originality: Previous research has been conducted to test job training on employee career development in large companies; the findings conclude that employee job training affects employee career development. This research researchers try to research medium-scale companies down.

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“…They are also the idols that fans tend to worship. Compared with other regular celebrities, idols receive a notable display of enthusiasm from their fans ( Zhao and Wu, 2020 ). The relationship between fans and their idols is considered to be a more intimate connection, but previous studies have rarely explored how this particular relationship affects fan consumers’ brand loyalty.…”

Section: Introductionmentioning

confidence: 99%

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?

Chen

et al. 2022

Front. Psychol.

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The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and increase their brand equity. Fan consumers demonstrate passion and admiration for their idols, and this psychological phenomenon affects their cognition of brands that are endorsed by their favorite celebrity figures. The purpose of this study was to explore the influence mechanism that propels fan consumers’ brand loyalty and the mediating effects of brand passion and brand attachment. Our results revealed the following key findings: (1) brand personality attraction, perceived emotional value, brand-based self-realization, and relatedness needs satisfaction have a significant effect on brand passion; (2) perceived emotional value and relatedness needs satisfaction have a significant effect on brand passion attachment; (3) brand passion can directly affect brand loyalty, but it also indirectly affects brand loyalty through brand attachment; (4) brand personality appeal, brand-based self-realization, and relatedness needs satisfaction can influence brand attachment through brand passion and ultimately have an impact on brand loyalty; (5) brand perceived emotional value and relatedness needs satisfaction affect brand loyalty through brand attachment. These findings have several implications for enterprises that want to meet fan consumers’ emotional needs, enhance brand loyalty through the use of idol brand endorsement, or implement brand campaigns that involve idols.

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Motivations and consumption practices of fostered idol fans: a self-determination theory approach

Cited by 11 publications

References 25 publications

The bittersweet of consumer–human brand relationships in the social media context

The bittersweet of consumer–human brand relationships in the social media context

Vocational Training has an Influence on Employee Career Development: A Case Study Indonesia

Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?

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