2021
DOI: 10.12727/ajts.22.4
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Motivation for Adventure Tourism through Off-Roading – A Study in the Hill Areas of Kerala, India

Abstract: Increase in the number of participants who are interested in Off-Roading Trips has contributed to the growth of the local tourism economy of the hill areas of Kerala, but it was found that Off-Roading without any control, would create serious repercussions to the natural environment in the areas. The study focused on the popularity and the significance of Off-Roading Trips in the Hill Areas of Kottayam, Idukki, Pathanamthitta and Wayanad and suggests strategies to be adopted so as to improve sustainable Off-Ro… Show more

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“…In conclusion, it is said that the study aims to serve as a reference from the unique perspective of co-creation of experience value and vacation experience in the field of tourism and allied fields such as leisure, recreation and service management. 8 The authors have studied the increased interest in Off-roading trips in Kerala especially in the Hill Areas of Kottayam, Idukki, Pathanamthitta and Wayanad districts. According to them, The Adventure Tourism sector is actually an industry that has a very high potential to generate income, although this sector is comparatively less popular in India when compared to other countries.…”
Section: Ninak Prebensen Josephs Chenmentioning
confidence: 99%
“…In conclusion, it is said that the study aims to serve as a reference from the unique perspective of co-creation of experience value and vacation experience in the field of tourism and allied fields such as leisure, recreation and service management. 8 The authors have studied the increased interest in Off-roading trips in Kerala especially in the Hill Areas of Kottayam, Idukki, Pathanamthitta and Wayanad districts. According to them, The Adventure Tourism sector is actually an industry that has a very high potential to generate income, although this sector is comparatively less popular in India when compared to other countries.…”
Section: Ninak Prebensen Josephs Chenmentioning
confidence: 99%