Motivating people to adopt electricity management system based on push–pull–mooring model

Abstract

With growing concerns about power and environment issues, smart grid technology, such as meter data management systems, can be viewed as a great solution to handle issues of the environment and energy efficiency. Based on the push–pull–mooring (PPM) model, this research views dissatisfaction, personal innovativeness, information quality, locatability, economic benefits, and perceived value as predictors to examine their impact on switch intention to an electricity management system. The analysis results display that dissatisfaction has no significant effect on switch intention. As a mooring variable, personal innovativeness not only influences switch intention positively, but also moderates the relationship between perceived value and switch intention. Moreover, through perceived value, locatability and economic benefits influence switch intention positively. This research fills the gap in government policies as well as energy companies and provides ponderable suggestions if a government and energy companies would like to change citizens’ behavior from paper-based bill to electricity management system. The government and energy companies should not overlook the effect of personal innovativeness and perceived value and put more effort to publicize the advantages of locatability and economic benefits.