The emergence of new media, one of which is social media has a wide and fast reach and involves its users. Social media is used by the Public Relations of the General Election Commission (KPU) of Tuban Regency to carry out public communications. KPU of Tuban Regency social media should offer interaction between agencies and the public as a public service. Social media management is also strategic to maintain the reputation of the agency. Usually run by public relations by appointing a management team or social media admin. This study aims to determine the management of social media as a public communication of the KPU of Tuban Regency based on the perspective of public relations strategy according to Cutlip and Center. The method used in this paper is a qualitative method with data collection techniques, namely in-depth interviews with two social media managers, one staff, and documentation. The results showed that the KPU of Tuban Regency social media management was carried out in 3 stages out of 4 Cutlip and Center strategies. In the first stage of fact-finding, getting media results based on segments of the Tuban community, namely Facebook and Instagram. The second stage of the planning process has been carried out but is still lacking in detail. Third, is the process of action and communication without any special planning for social media content. Irregular posting frequency. The conclusion of the KPU Tuban Regency social media management in the evaluation process of each social media has not been carried out.