2010
DOI: 10.1038/466029a
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Most people are not WEIRD

Abstract: uch research on human behaviour and psychology assumes that everyone shares most fundamental cognitive and affective processes, and that findings from one population apply across the board. A growing body of evidence suggests that this is not the case.Experimental findings from several disciplines indicate considerable variation among human populations in diverse domains, such as visual perception, analytic reasoning, fairness, cooperation, memory and the heritability of IQ 1,2 . This is in line with what anth… Show more

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Cited by 2,339 publications
(1,211 citation statements)
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“…Finally, we must acknowledge that our sample comprised university students who are young and highly educated and therefore may not be representative of the general population (Henrich, Heine, & Norenzayan, 2010). The homogeneity of the sample may mean lower variability in responses that could increase the importance of within-subjects variance.…”
Section: Limitationsmentioning
confidence: 99%
“…Finally, we must acknowledge that our sample comprised university students who are young and highly educated and therefore may not be representative of the general population (Henrich, Heine, & Norenzayan, 2010). The homogeneity of the sample may mean lower variability in responses that could increase the importance of within-subjects variance.…”
Section: Limitationsmentioning
confidence: 99%
“…As the cognitive models are usually developed from performance of schooled Western children and highly educated literate adults such as undergraduate students, our knowledge of cognition actually reflects what occurs in brains profoundly shaped by formal education and literacy, and hence cannot be generalized to all human beings (e.g., Henrich, Heine, & Norenzayan, 2010). However, as pointed out by Maryanne Wolf (p. 3, 2007), Bwe were never born to read.…”
mentioning
confidence: 99%
“…First, this sample generalizes only to Americans who use this service and happen to be online at that time of day. Second, we recognize that WEIRD (Western, Educated, Industrialized, Rich and Democratic) data does not well represent the rest of the world (Henrich, Heine, & Norenzayan, 2010a, 2010b. Lastly, participants may or may not have been active airline passengers.…”
Section: Delimitations and Limitationsmentioning
confidence: 99%