More than Tweed Jackets and Beards: An Analysis of the Hashtag Campaign #ILookLikeAProfessor

Abstract

The focus of this study was to identify themes that emerged on the publicly-posted #ILookLikeAProfessor hashtag Twitter campaign during August 2015. This qualitative content analysis explored tweets (n=1,855) from www.twitter.com/#ILookLikeAProfessor. Through qualitative open and inductive coding methods, four major themes were derived from the Twitter campaign among participants: 1) discussing diversity, 2) addressing appearance, 3) identifying self, and 4) using visual support. Researchers offer ideas for future study about this campaign and hashtag activism.

Local Governments Leverage Selfie Culture with #CityHallSelfie Campaign

“…A randomized subset of data (n=500) was created using a randomizer function in Excel. The researchers secured all images attached to those posts in the randomized sample (n=474), assigned a unique identifier for each photo and respective post, and uploaded the images and post text into NVivo 12.0 (Lumivero, 2017).…”