2019
DOI: 10.32473/jpic.v3.i2.p74
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More than Tweed Jackets and Beards: An Analysis of the Hashtag Campaign #ILookLikeAProfessor

Abstract: The focus of this study was to identify themes that emerged on the publicly-posted #ILookLikeAProfessor hashtag Twitter campaign during August 2015. This qualitative content analysis explored tweets (n=1,855) from www.twitter.com/#ILookLikeAProfessor. Through qualitative open and inductive coding methods, four major themes were derived from the Twitter campaign among participants: 1) discussing diversity, 2) addressing appearance, 3) identifying self, and 4) using visual support. Researchers offer ideas for fu… Show more

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“…A randomized subset of data (n=500) was created using a randomizer function in Excel. The researchers secured all images attached to those posts in the randomized sample (n=474), assigned a unique identifier for each photo and respective post, and uploaded the images and post text into NVivo 12.0 (Lumivero, 2017).…”
Section: Figurementioning
confidence: 99%
“…A randomized subset of data (n=500) was created using a randomizer function in Excel. The researchers secured all images attached to those posts in the randomized sample (n=474), assigned a unique identifier for each photo and respective post, and uploaded the images and post text into NVivo 12.0 (Lumivero, 2017).…”
Section: Figurementioning
confidence: 99%