2016
DOI: 10.1080/10941665.2016.1251479
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More is better? The influencing of user involvement on user loyalty in online travel community

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Cited by 19 publications
(14 citation statements)
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“…The current research brings novel insights into the existing SMBCs and specifically consumer engagement literature in several ways. First, the study empirically validated the conceptually rich consumer-brand engagement concept, thereby addressing the vacuum pointed out by prior scholars in this domain [62][63][64]. In effectively addressing this issue, a hypothesized model was formulated and empirically tested involving potent CE antecedents, namely FOMO and SPU, while loyalty to SMBC was the consequence.…”
Section: Theoretical Implicationsmentioning
confidence: 92%
“…The current research brings novel insights into the existing SMBCs and specifically consumer engagement literature in several ways. First, the study empirically validated the conceptually rich consumer-brand engagement concept, thereby addressing the vacuum pointed out by prior scholars in this domain [62][63][64]. In effectively addressing this issue, a hypothesized model was formulated and empirically tested involving potent CE antecedents, namely FOMO and SPU, while loyalty to SMBC was the consequence.…”
Section: Theoretical Implicationsmentioning
confidence: 92%
“…Cui et al (2018) also asserted that security and consumer innovativeness are two critical factors that have influence on e-loyalty in online travel shopping. In addition, Wu et al (2017) conclude that the breadth of user involvement has an inverted U-curve effect on user loyalty in online travel communities.…”
Section: Discussionmentioning
confidence: 84%
“…Psychologically, participation in OTCs is motivated by escapism; those seeking travel advice from OTCs do so as an escape from social, family, or romantic loneliness (Lee & Hyun, 2015). Additionally, as an individual stays longer in the OTC, they are more likely to continue (Zhao, Stylianou, & Zheng, 2013), increasing flow experience, enjoyment, and involvement (Wu, Xiao & Wu, 2016). As the social desire to forge ties and bond with others also influences OTC participation, interactivity is a key (Wu & Chang, 2005;Qu & Lee, 2011).…”
Section: Discussionmentioning
confidence: 99%