Linking FOMO and Smartphone Use to Social Media Brand Communities

Osemeahon, Oseyenbhin Sunday; Agoyi, Mary

doi:10.3390/su12062166

Cited by 12 publications

(10 citation statements)

References 65 publications

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“…Our findings in Study 3 suggest a potential strategy to mitigate the negative effects of SMU on well-being (Buglass et al, 2017;Tandon et al, 2021) by advocating minimalist EJM 58,4 practices using a FoMO appeal. Past findings reveal that the effect of FoMO on consumer loyalty in social media brand was mediated by smartphone use (Osemeahon and Agoyi, 2020). In contrast, we show that the effect of SMU on minimalist consumption is driven by FoMO.…”

Section: Relation With Previous Researchcontrasting

confidence: 67%

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How social media usage and the fear of missing out impact minimalistic consumption

Lu,

Sinha

2024

EJM

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Purpose This study aims to examine the influence of social media usage (SMU) on minimalist consumption and how the fear of missing out (FoMO) underlies this effect. Design/methodology/approach Four preregistered correlational/experimental studies (n = 1,763) are used. A pilot study (n = 436) examines the correlations between SMU, FoMO and minimalism. Studies 1 (n = 409), 2 (n = 415) and 3 (n = 503) further investigate the influence of SMU on minimalist consumption intentions, including mindful purchase, forgoing free products and decluttering, and test for evidence of mediation via FoMO by measuring or manipulating FoMO. Findings The results show that a high SMU makes consumers susceptible to FoMO, leading to impulsive purchases and careless product acquisition. However, when campaigners promote minimalism as a social media movement, they can activate FoMO, persuading consumers to practice decluttering. Research limitations/implications Future research might examine how subjective age affects FoMO and minimalist consumption tendencies. Could campaigners use young social cues to make older consumers more susceptible to FoMO appeals? Could old social cues cause younger consumers to perceive greater social responsibility and to embrace minimalist consumption? Practical implications Minimalist lifestyles can promote sustainable consumption. This research provides insights into how SMU is a double-edged sword – it can cause FoMO users to disdain minimalism. However, it can promote minimalism if a minimalist campaign is strategically positioned as a social media movement using a FoMO-laden appeal. Originality/value Extant consumer behavior research on minimalism has just begun to investigate the antecedents of minimalist consumption. FoMO is conceptually related to minimalism, but the relationship between FoMO and minimalist consumption has not yet been empirically tested. This research fills these gaps by examining SMU and the associated FoMO as antecedents of minimalist consumption. Empirical evidence for the impact of SMU on various minimalist consumption behaviors and the mediating role of FoMO is provided.

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Section: Relation With Previous Researchcontrasting

confidence: 67%

“…, 2021) by advocating minimalist practices using a FoMO appeal. Past findings reveal that the effect of FoMO on consumer loyalty in social media brand was mediated by smartphone use (Osemeahon and Agoyi, 2020). In contrast, we show that the effect of SMU on minimalist consumption is driven by FoMO.…”

Section: Discussionmentioning

confidence: 99%

How social media usage and the fear of missing out impact minimalistic consumption

Lu,

Sinha

2024

EJM

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“…FoMO is a pervasive apprehension that others might have rewarding experiences from which one is absent. It is characterized by the desire to stay continuously connected with what others are doing [67,68]. Specifically, users are worried about missing a party, vacation, or any other social event and that they cannot refuse any offer [69].…”

Section: Socialstress Creators and Social Media Fatiguementioning

confidence: 99%

Elaboration of Social Media Performance Measures: From the Perspective of Social Media Discontinuance Behavior

2020

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Social media platforms insist on the so-called “number of visits, clicking, and subscription” as a measurement of social media performance. However, this method of measurement does not take into account dormant user accounts and unintentional clicks or visits. To fully understand social media performance, this study aims to examine the process of users’ discontinuance behavior from the view of technostress creators and socialstress creators through social media fatigue. Also, this study investigates the influence of involvement between social media fatigue and discontinuance behaviors. To understand the impact of technostress and social stress creators on users’ discontinuance behavior, this study conducted an off- and online survey in Korea. Using Confirmatory factory analysis (CFA), this study has a strong academic contribution because it identifies the existing methods measuring social media performance through numbers of accounts or joining in as inaccurate.

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“…Some studies have pointed out that the relationships between use and anticipated emotions become triggers for the FoMO (Good & Hyman, 2020; Hayran et al, 2020; Hodkinson, 2016). These antecedents are supported by the fact that the relationships between the use of social media and anticipated emotions have been explained by feelings of anxiety and the constant need for consumers to stay connected to social media (Franchina et al, 2018), which are strengthened by socialization needs (Osemeahon & Agoyi, 2020). These antecedents led us to propose the following hypothesis:Hypothesis The time consumers spend using social media significantly affects their experiences of anticipated emotions.…”

Section: Definitions Of Fomo Fobo and Fodamentioning

confidence: 99%

Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent

Flecha Ortiz,

Santos Corrada,

Perez

et al. 2023

Int J Consumer Studies

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The rapid evolution of the digital era has resulted in new theoretical models that seek answers to consumer behavior, but only some have been empirically validated. The social theory of fear of (FO) has gained notoriety as a type of social anxiety, resulting in psychological dependence on social media (SNS). These social anxieties transcend and are used as strategic resources to activate quick consumer responses. However, three forces act in the study of FO that positively or negatively impact decision‐making: (a) fear of missing out (FoMO), (b) fear of better options (FoBO), and (c) fear of doing anything (FoDA). The literature has analyzed the positive implications of FoMO on consumers' decision‐making from different perspectives, but there needs to be a gap in analyzing how FoMO affects consumers. More analysis of the forces that affect decision‐making through FoBO and FoDA acts is needed. Consequently, this study examined how the FoMO, FoBO, and FoDA affect the purchase intention of SNS users. The roles of SNS usage and anticipated emotions as forces that trigger FO were analyzed. Finally, we examined whether motivation to participate in social media is a force that can moderate how consumers trigger FO. An electronic survey of 543 participants and active social media users revealed that social media use, anticipated emotions, and motivation to participate are forces that explain how they trigger FO through their first‐stage FoMO on consumers. The results reflect theoretical and practical implications by concluding that the FoMO for marketing purposes is significant in decision‐making. However, FoBO and FoDA inhibit the consumer's ability to commit to a decision.

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Linking FOMO and Smartphone Use to Social Media Brand Communities

Cited by 12 publications

References 65 publications

How social media usage and the fear of missing out impact minimalistic consumption

How social media usage and the fear of missing out impact minimalistic consumption

Elaboration of Social Media Performance Measures: From the Perspective of Social Media Discontinuance Behavior

Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent

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