More information, stronger effectiveness? Different group package tour advertising components on web page

Wang, Kuo Ching; Chou, Shu Hui; Su, Che Jen; Tsai, Hsin Yi

doi:10.1016/j.jbusres.2006.09.024

Cited by 46 publications

(41 citation statements)

References 22 publications

(24 reference statements)

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“…En este sentido, la cantidad de EWOM puede contribuir al desarrollo de la reputación y la confianza de la empresa (Sparks y Browning, 2011). Siguiendo esta línea, algunos estudios sugieren que la publicación de una mayor cantidad de comentarios puede generar actitudes, en general, más favorables en los consumidores (Wang, Chou, Su y Tsai, 2007;Luo, 2002). Por ejemplo, Chen, Shang y Kao (2009) confirman el poder persuasivo que ejerce la existencia de muchos comentarios en los consumidores.…”

Section: Formulación De Hipótesisunclassified

Las características del boca-oído electrónico y su influencia en la intención de recompra online

Matute

Redondo

Acerete

2015

Revista Europea de Dirección y Economía de la Empresa

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ArtículoLas características del boca-oído electrónico y su influencia en la intención de recompra online información del artículo Historia del artículo: Recibido el 19 de mayo de 2014 Aceptado el 9 de marzo de 2015 On-line el 18 de abril de 2015Códigos JEL: M31 O33Palabras clave: Boca-oído electrónico Comercio electrónico Calidad de la información Confianza Intención de recompra online r e s u m e n Con la creciente expansión de Internet, cada vez es más habitual que las empresas incluyan en sus pági-nas de venta online un espacio virtual donde los usuarios compartan información sobre los productos o servicios ofrecidos. Este estudio explora las características de las recomendaciones publicadas por los usuarios (cantidad, credibilidad y calidad del boca-oído electrónico) como antecedentes de la intención de recompra a través de su influencia en la actitud y confianza hacia el vendedor online y en la utilidad percibida de la tienda virtual. Para contrastar las hipótesis propuestas se procedió al diseño de una encuesta online, utilizándose una muestra de conveniencia formada por 252 consumidores. El modelo fue testado mediante ecuaciones estructurales, utilizando la técnica Partial Least Squares (PLS). Los resultados muestran que, si bien todas las características del boca-oído electrónico influyen positivamente en la utilidad percibida de la página web, solo la calidad de los comentarios influye en la confianza. Asimismo, una mayor cantidad de recomendaciones en la plataforma puede afectar negativamente a la confianza en el vendedor online. Este trabajo pone de manifiesto la importancia de la actitud hacia el vendedor y la utilidad percibida de la página web como antecedentes de la intención de recompra online. JEL classification: M31 O33Keywords: Electronic word-of-mouth Electronic commerce Information quality Trust Online repurchase intention a b s t r a c t With the increasing expansion of Internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. This study explores the characteristics of consumers' reviews (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers' online repurchase intentions. Specially, it proposes a model where trust on an online seller, consumers' actitude and perceived usefulness of a website have an influence on repurchase intentions. For testing the hypotheses, an online survey was employed, using a convenience sample with 252 customers. Structural equation modeling with Partial Least Squares (PLS) was used to test the research model. Results show that all EWOM characteristics have a positive influence on perceived usefulness of the website. Moreover, only EWOM quality has a positive and direct effect on trust on online seller, and EWOM quantity has a negative one. This work highlights the importance of attitude towards online seller and the perceived usefulness of the website as antecedents of online repurchase intention. IntroducciónCada vez con mayor frecuencia, los consumidores a...

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Section: Formulación De Hipótesisunclassified

Las características del boca-oído electrónico y su influencia en la intención de recompra online

Matute

Redondo

Acerete

2015

Revista Europea de Dirección y Economía de la Empresa

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“…The study also aims to understand how these two responses ultimately influence consumer reactions to restaurant brands as well as their purchasing decisions. Numerous studies on Internet marketing have been conducted in hospitality and tourism contexts, but they have been limited to hotel (Chan and Law, 2006;Chiang and Jang, 2007;Dabas and Manaktola, 2007;Hashim et al, 2007;Kaplanidou and Vogt, 2006;Law and Cheung, 2006;Morosan and Jeong, 2008;Noone and Mattila, 2009;Rong et al, 2009;Schmidt et al, 2008;Vermeulen and Seegers, 2009;Ye et al, 2009Ye et al, , 2011 or tourism websites Law and Bai, 2008;Law et al, 2010;Lee et al, 2007;Litvin et al, 2008;Park et al, 2007;Tsang et al, 2010;Vrana and Zafiropoulos, 2006;Wang et al, 2007;Wen, 2009). These studies have focused on website features that affect how customers book hotel rooms or travel destinations.…”

Section: Industry Sector Focus Author(s) and Yearmentioning

confidence: 99%

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

Hwang

Yoon

Park

2011

International Journal of Hospitality Management

108

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“…Although the literature classifies websites as either simply informative and/or allowing transactions (Teo & Pian, 2004), websites for tourism establishments are mostly commercial (Wang et al, 2007). On the whole there is a broad consensus that attractive web design influences consumer decisions (Liao et al, 2006).…”

Section: Conceptual Framework and Hypothesismentioning

confidence: 99%

“…Tourism services are perceived as an ideal product category to be promoted and distributed via the internet because the items included in the delivery process are information (Wang, Chou, Su & Tsai, 2007;Elliott & Boshoff, 2009). The transformation of this physical distribution into datascape, initially, leads researchers to focus on analysing the differences between ecommerce and traditional commerce, and the technology adaptation process experienced by customers (Venkatesh & Vitalari, 1987).…”

Section: Introductionmentioning

confidence: 99%

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

Huertas-García

Gázquez–Abad

Forgas-Coll

et al. 2014

SAJBM

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Internet has become one of the most important channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which factors will determine website choice by internet browsers. In this paper we develop an experiment to determine the factors that need to be taken into consideration when designing a website for a mature, familiar tourist destination. To this end, the basic factors shaping the architecture of a website are theoretically described and, based on the results of a conjoint experiment, the main factors influencing a website for a classic destination are extracted. Our results suggest that a website that includes objective information (e.g., price, activities of interest, number of rooms) and multiple photos has a positive influence on customer perceptions. The paper also makes an important methodological contribution, as it proposes a new design for calculating the weight of the factors, interactions of two factors and the factors squared.

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More information, stronger effectiveness? Different group package tour advertising components on web page

Cited by 46 publications

References 22 publications

Las características del boca-oído electrónico y su influencia en la intención de recompra online

Las características del boca-oído electrónico y su influencia en la intención de recompra online

Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

Designing a hotel website: An empirical analysis for a classic destination using a conjoint experiment

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