In recent years, the dynamic capabilities view has attracted attention in the management literature, and theoretical papers note many research challenges. Currently, one of the most significant issues is the role of the marketing function in the development of dynamic capabilities, and some recent discussions have even introduced the new term ‘dynamic marketing capabilities’. The main area of interest is how to achieve a well‐integrated framework to serve as the starting point for empirical papers. Although the most recent research proposes a wide range of processes as possible dynamic marketing capabilities, it is difficult to find consensus among these proposals. To resolve this difficulty, this paper seeks to define the dynamic marketing capabilities construct based on accepted components in the generic dynamic capabilities view. More specifically, it defines the role of dynamic marketing capabilities through absorptive capacity and knowledge management. By identifying these components and relating them in an integrative model, the authors propose to explain how dynamic marketing capabilities work and precisely which marketing processes promote both components.
Purpose -Structural equation modelling (SEM) is a method that is very frequently applied by marketing and business researchers to assess empirically new theoretical proposals articulated by means of complex models. It is, therefore, a logical thought that the quality of the new advances in marketing and business theory depends, in part, on how well SEM is applied. This study aims to conduct an extensive review and empirical analysis of a broad variety of classic and recent controversies and issues related with the use of SEM, in order to identify problematic questions and prescribe a compendium of solutions for its suitable application. Design/methodology/approach -The main analyses were conducted on a sample of 191 SEM-based papers and 472 applications, i.e. all the SEM-based studies published in four leading marketing journals during the period 1995-2007. Findings -Despite the maturity of SEM, its application in marketing research still has notable room for improvement. This is a general conclusion based on numerous problems detected and discussed here. Practical implications -The study provides plausible solutions to the problems identified, a useful guide that is easy to follow and to apply adequately to present SEM issues in marketing and business studies.Research limitations/implications -The sample of SEM-based papers and applications is limited to four publication outlets. A wider set or/and other journals different to those analyzed here may be preferred. Originality/value -This is a valuable and timely study of the application of SEM in marketing and business research, and is also useful as a guiding framework for good practice. Likewise, as the problems discussed here presumably occur in other areas of social science, this paper should be welcome beyond the borders of the business disciplines.
The relevance of circular economy to environmental science has led to a notable increase of research works during the last few years. It is very important to know the evolution of the publications that relate these two concepts, as well as the main areas of knowledge in which these investigations are framed. The purpose is to understand and highlight the state of art of circular economy and the role and relationship of the environment. Bibliometric analysis allows to evaluate developments in knowledge on a specific subject and assesses the scientific influence of researches and sources. This paper analyses the worldwide research dynamics on circular economy in the period from 2006 to 2017. A bibliometric analysis of 743 articles was completed. The most productive journals in this field were Journal of Cleaner Production. The five most productive countries were China, United Kingdom, Italy, the Netherlands, and Germany. Works on the circular economy and environment has considerable potential and it is open to research fields as sustainability or industrial production. The findings of this study could prove useful for studies into environmental circular economy, as they show a global sight of this line of study. Thus, the article represents a contribution to identify the main trends in circular economy research and environment and, from there, propose future research initiatives.
In recent years, the topic of sustainability has gained prominence in many retail sectors. Sustainability is a key element for retailers, who have seen that sustainable development could become an important source of competitive advantage. The purpose of this work is to highlight state of the art sustainability in retailing, for which a bibliometric analysis has been carried out using Web of Science online and Scopus database. Our findings show the most influential countries, journals, authors, and areas of knowledge interested in the topic. By using a fractional counting method to analyze co-occurrence of the author’s keywords, this paper identifies the most frequent terms and seven clusters. This article represents a contribution by identifying the main trends in sustainability and retail research and proposes future research initiatives, such as: analyze under which conditions the sustainability initiatives give better results to retailers; selection of suppliers and supply chain management; evaluate different types of sustainable products; store sustainable management; sustainability actions and retailers image; how to communicate the sustainability actions of retailers; how sustainability actions influence different types of brands; and international and cross-cultural analysis.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.