“…In general, research has shown that contexts that reinforce ethical behavior (e.g., ethical culture, Caldwell & Moberg, ; charitable giving by an organization; Reed, Aquino, & Levy, ; recognition of donation behavior, Winterich, Mittal, & Aquino, 2013; priming moral context, Aquino et al, ; recognition of a focal actor's prosocial behavior, Winterich, Aquino, Mittal, & Swartz, 2013) generally influence ethical behavior, particularly for individuals with greater moral centrality. Contexts that impair self‐regulatory functioning or heighten self‐interest fuel unethical behavior (observed coworker unethical behavior, O'Fallon & Butterfield, ; power, DeCelles, DeRue, Margolis, & Ceranic, ; primed self‐interest, Skarlicki & Rupp, ; mistreatment, Skarlicki, van Jaarsveld, & Walker, ), particularly for those with lower moral centrality. Additionally, Hannah and Avolio () found that dimensions of moral strength can reinforce one another: The positive effects of moral ownership on ethical behavior were further enhanced for individuals with stronger moral courage; individuals high in both moral courage and moral ownership were more likely to confront others for their unethical acts.…”