“…Subjects in alcohol experiments commonly report that they feel more talkative, indicating that affiliative motivation may be part of the transient euphoric syndrome, found particuarly in male social drinkers (Ekman, Frankenhaeuser, Goldberg, Bjerver, Jarpe & Myrsten, 1963;Ekman, Frankenhaeuser, Goldberg, Hagdahl & Myrsten, 1964;Myrsten, 1971; see also the recent review by Freed, 1978). Myrsten (1971) observed that euphoric effect increased when the subjects were given occasion to talk to each other compared to conditions when they were not, and laboratory settings of a more impersonal nature have sometimes failed to induce euphoric effect altogether (Frankenhaeuser, Myrsten & Jarpe, 1962;Warren & Raynes, 1972). Since affiliative subjects have been shown to look more at each other in affXative situations (Exline,1%3), increased EC should follow as a consequence of increased affiliative motivation.…”