Self-awareness and saliency of social versus individualistic behavioral standardsWiekens, C.J.; Stapel, D.A.
Published in: Social Psychology
Document version:Publisher's PDF, also known as Version of record
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AbstractIn three studies the effects of private and public self-awareness on saliency of behavioral standards were examined. Several well-known manipulations were used to test the effects of private or public self-awareness on the activation of behavioral standards. It was expected and found that public self-awareness was related to relatively social standards, as "getting along well" with others, conveying a positive image, and wanting to be accepted. Private selfawareness was related to the relatively individualistic standard to be authentic and even to be different from others. The consequences of these results are discussed in light of previous research and it is argued that it is important to acknowledge that awareness of different selfaspects may increase saliency of distinct behavioral standards.