Monkey see, monkey do? Examining the effect of entrepreneurial orientation and knowledge sharing on new venture creation for Gen Y and Gen Z

Abstract

Purpose This study aims to examine the effect of entrepreneurial intention and attitude towards knowledge sharing on new business creation by comparing two generations, Y generation (millennials) and Z generation (post-millennial). In addition, the current study uses a social cognitive theory as a point of departure to test the research hypotheses. Design/methodology/approach This study deploys a quantitative approach (hypothetic-deductive approach) by surveying 300 respondents representing the two Indonesian generations. The questionnaire consisting of demographic items (age, education, etc.) and variables was the primary research instrument. This study used regression analysis, a Wald test for examining the proposed hypotheses and a t-test to provide a deeper analysis of the findings. Findings Findings from the current study show that Gen Y is still seeking a balance for their learning sources by involving in their social environments as well as exploring the digital world. In contrast, Gen Z is much more dominant in the independence to learn things that interest them. They have less dependency on social patrons but prioritise themselves as the leading model. Practical implications The findings of this study provide practical implications for higher education institutions in the development of entrepreneurship education to achieve learning effectiveness. Originality/value This study aims to contribute by providing empirical evidence in the effect of entrepreneurial orientation and attitude towards knowledge sharing on new venture creation with particular reference to Gen Y and Gen Z, suggested by previous studies. Although Gen Y and Gen Z are digital natives, this study provides insight into a shift in the characteristic of two generations, as also found in comparison to previous generations, such as Baby-Boomer vs Gen X and Gen X vs Gen Y. This study proclaims the need to adjust organisational theories to enable them to explain the shifting phenomena at the micro and macro level for every generation. Exploratory research to better understand the characteristics of a generation in other settings is a crucial proposal proposed by this study.

Cognitions affecting innovation among generation Z entrepreneurs: the external enablement of digital infrastructure

“…That is while the other studies primarily have focused on external enablers of entry to entrepreneurial activities (they have studied potential entrepreneurs) (Cestino Castilla et al, 2023;Chalmers et al, 2021;Davidsson et al, 2018;Nielsen & Hakala, 2023;von Briel et al, 2018). Thus, our study contributes to the scarce literature investigating the interplay of micro and macro dynamism of entrepreneurial outcomes among those newly stepped into the entrepreneurship world, i.e., Gen Z (Hamdi et al, 2022;Zhang & Acs, 2018).…”

Diversity of Knowledge-Sharing Behavior to Encourage the Practice of Robusta Coffee Red-Picking (Case Study of Temanggung Robusta Coffee Farmer, Indonesia)

“…Pew Research Center states that there are five generational groups. The five generations are the silent generation (born 1928 to 1945), the baby boomer generation (born 1946 to 1964), generation X (born in 1965 to 1980), generation Y (born in 1981 to 1996), and generation Z (born in 1997 to 2010s) (Hamdi et al, 2021). Respondents aged 50 and up (generation X and baby boomers) demonstrated the highest knowledge-sharing attitudes and behavior levels.…”

Kesuksesan Wirausaha di Era Digital dari Perspektif Orientasi Kewirausahaan (Study Literature)

“…Secara keseluruhan, teknologi memainkan peran kunci dalam keberlangsungan bisnis dan wirausaha. Sementara teknologi membawa banyak peluang baru, pengusaha dan perusahaan juga harus waspada terhadap risiko yang dihasilkan oleh perubahan teknologi dan harus memperbarui teknologi mereka agar tetap kompetitif (Asad et al, 2022;Hamdi et al, 2022;Rambat & Hamdani, 2011;Sriayudha et al, 2020;Xia et al, 2022;Xu Zhang et al, 2022). Orientasi kewirausahaan mengacu pada tindakan yang diambil oleh seorang pengusaha di lingkungan media sosial, yang responsif terhadap tingkat tindakan yang dilakukan.…”

“…Competitive Advantage (Aaltonen et al, 2015;Abdul Malek et al, 2015;Banani, 2013;Hersh & Abusaleem, 2016;Kumar, 2016;Y. Liu, 2013;NGUYEN et al, 2021;Pant & Piansoongnern, 2017;PRABOWO et al, 2021;Purnomo, 2013;Takala et al, 2013) Entrepreunial Orientation (Asad et al, 2022;Fachrunnisa et al, 2020;Hamdi et al, 2022;Hapsarie et al, 2013;Hervé et al, 2021;Ipsmiller et al, 2022;Kraus et al, 2012;Leal-Rodríguez et al, 2017;Li et al, 2008…”