Monetary Incentivization of Crowds by Platforms

Konhäusner, Peter; Frias, Maria Margarita Cabrera; Dabija, Dan-Cristian

doi:10.22503/inftars.xxi.2021.2.7

Cited by 11 publications

(8 citation statements)

References 42 publications

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“…Project initiators and backers are often private persons but can also be NGOs or startups [69]. Backers, in their role as platform users, can be influenced by social networks [74][75][76], and their motivation for involvement can also vary [77]. It is also important to underline that their behavior can be influenced by the decisions of other backers [78].…”

Section: Crowdfundingmentioning

confidence: 99%

“…A crowdfunding type with a profit-oriented promise focuses on financing startups, but also on granting consumer credits. In return, the backers are offered monetary benefits [77]. Representative platforms are FundedByMe or Prosper [73].…”

Section: Crowdfundingmentioning

confidence: 99%

“…Thomas [133] considers independent magazines to be those that are published without the financial support of a large cooperation or institution, in which the makers control the publication and distribution. This also gives the "maverick" editor or publisher the freedom to continuously explore different fields and discover new ways of doing things without commercial direction [77,133]. Independent publications are made by people that are often producers, designers, retailers, and promoters at the same time, and who put their passion and talent into publishing content outside of the mainstream.…”

Section: Independent Mediamentioning

confidence: 99%

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Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

et al. 2021

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Crowdfunding, as an alternative method to fundraising, triggers increased awareness in society, while it is also an effective marketing tool for campaign runners. The production and release of independent print media poses significant hurdles in terms of financing. Including the community in raising funds through crowdfunding seems like a good possible alternative. This paper examines which types of crowdfunding the independent print media use, and why, and also focuses on the possible types of crowdfunding that are the best fit for organizations. The study applies a case example approach on a total of thirty independent print publications that have relied on crowdfunding. We found that independent print media focus on reward-based crowdfunding for the launch of publications, the method being not used solely for fundraising, but also specifically for community building. Practitioners benefit from the insights by being enabled to draft campaigns that are better-suited to the specific needs of the independent media target group, and to secure financing for the start of the operations. The approach of this study is of special value, as the research and empirical insights into the independent media sector are limited.

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Section: Crowdfundingmentioning

confidence: 99%

Section: Crowdfundingmentioning

confidence: 99%

Section: Independent Mediamentioning

confidence: 99%

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Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

et al. 2021

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“…, 2022), such platforms have become more prevalent in recent years (Piasna et al. , 2022; Eurofound, 2018, 2021; Konhäusner et al. , 2021a, b; Fabo et al.…”

Section: Introductionmentioning

confidence: 99%

Undeclared activities on digital labour platforms: an exploratory study

Mațcu

Zaiț

Ianole-Călin

et al. 2022

IJSSP

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PurposeThis paper aims to explore the prevalence of undeclared activities conducted on digital labour platforms, and then to discuss what policies are likely to be more effective in order to prevent the growth of the informal activities on these platforms.Design/methodology/approachTo depict the profile of the digital worker conducting undeclared activities, the sectors where undeclared activities are more prevalent and the effectiveness of deterrent policies, data are reported from 2019 Special Eurobarometer survey covering the European Union member states and the UK.FindingsThe finding is that 13% of undeclared activities are conducted on digital labour platforms. This practice is more common amongst men, those married or remarried, those living in small/middle towns, in sectors such as repairs/renovations, selling goods/services, assistance for dependant persons, gardening and help moving house. The higher the perceived sanction, the lower the likelihood of undertaking undeclared activities on digital labour platforms. Intriguing, a higher risk of detection is associated with a higher likelihood to use digital labour platform for undeclared activities.Practical implicationsThe attitudes toward risk can be interpreted closer to the gaming context, and not to the working environment, looking at platform workers as being involved in a state versus individual game. Policy makers should consider improving the correspondence of laws and regulations between countries and offering operational assistance for suppliers and consumers.Originality/valueThis is the first paper to explore the prevalence of undeclared activities conducted on digital labour platforms and to outline the policy measures required to reduce this practice.

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“…The literature shows [35] that digital technologies and infrastructures are significantly changing the collaborative approach of companies. Platforms serve as an acquisition channel and source of information [26,36,37].…”

mentioning

confidence: 99%

Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy—A Quantitative Study

Heide,

Prodan,

Lazaroiu

et al. 2024

Behavioral Sciences

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Performance measurement refers to the systematic evaluation and analysis of the performance and results of business processes, initiatives, or strategies. This study discusses the crucial role of communication using signaling theory in employer branding in the context of the social economy organization (SEO). The aim is to measure employee satisfaction in concrete terms and to determine the status quo of the communication culture of the organization under investigation in order to develop an employer branding strategy based on the results. The authors use an employee survey as a quantitative research method and limit the data collection to the EU member state of Germany considering the research background. The results provide insights into the specific communication policy in relation to employer branding. The focus here is on (digital) communication. Organizations need to understand how communication strategies directly influence the perception of the employer brand in the social economy. Furthermore, practical implications are derived in order to increase employer attractiveness. Concrete recommendations of action for SEOs should help them be successful in the competition for qualified specialists and talent.

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Monetary Incentivization of Crowds by Platforms

Cited by 11 publications

References 42 publications

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development

Undeclared activities on digital labour platforms: an exploratory study

Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy—A Quantitative Study

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