“…With this characteristic, Fung, Chong, and Wang (2004) propose an analysis of tangible and intangible needs of customers about the product, directing the formation of the product platform and modules. The proposals by Kong et al (2009), Xu, Ong, andNee (2007) and Liu, Wong, and Lee (2010) initiate the project of the platform considering the analysis of customer needs, its clustering, and association to product subsystems.…”