Modifying an American Consumer Behavior Model for Consumers in Confucian Culture:

Lee, Chol

doi:10.1300/j046v03n01_03

Cited by 97 publications

(155 citation statements)

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“…In China, people follow the teachings of Confucius (Kung Fu Tze), an ancient Chinese philosopher, whose influence spread out of China to other East Asian countries (Fang, 1999). One of the notions deriving from Confucianism is the notion of 'face' or 'mianzi', which implies maintaining one's public dignity and standing (Lee, 1991) or consciousness of glory and shame; meanwhile, it represents the individual's reputation and social position in others' eyes (Hu, 1944). Mianzi is associated with feelings of pride, glory and dignity.…”

Section: Resultsmentioning

confidence: 99%

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Filieri

Lin

2017

Computers in Human Behavior

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Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractDespite the exponential growth of smartphone consumption, to date, very few studies have investigated the factors that influence consumers' repurchase intention of smartphone brands.China has become the world's largest consumer markets for smartphones, therefore understanding young Chinese consumers' repurchase intention in the smartphone market is of crucial importance to smartphone companies. A preliminary qualitative study based on 30 face-to-face interviews has led to the development of a new conceptual framework including aesthetic (design appeal), functional (perceived quality), brand value (brand popularity), social (subjective norm) and cultural influences (mianzi). The newly developed framework has been tested through partial least squares structural equation modeling with a sample of 321 young Chinese smartphone users. The results show that young Chinese customer's smartphone repurchase intention is mainly determined by mianzi, perceived quality, brand popularity, and design appeal. Furthermore, findings also highlight that subjective norm, perceived quality and design appeal affect Chinese people's mianzi.

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Section: Resultsmentioning

confidence: 99%

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Filieri

Lin

2017

Computers in Human Behavior

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“…Consumers in a Confucian culture would evaluate green products more favorable because they strongly feel the need to live up to social expectations [15], and individuals' efforts to save their face are a response to social pressure [34].…”

Section: Moderating the Role Of Face-saving On The Effects Of Productmentioning

confidence: 99%

“…The green value of sustainable fashion products was measured using five items from Chen and Chang's [19] study such as "[sustainable fashion product] has more environmental benefit than other products". Face-saving was measured using a three-item scale from Lee's [34] study, and this scale was already being used in fashion consumer studies [11,29,36]. An exemplary item is "my decision to buy the product of the sustainable fashion brand would be influenced by whether owning the product of this brand would hurt my reputation with the people who are important to me."…”

Section: Instrumentsmentioning

confidence: 99%

Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation

Wei

Jung

2017

Sustainability

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Abstract:In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers' behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers' concern with saving face affects sustainable fashion product purchase intention and how it also moderates consumers' commitment to sustainable fashion. An empirical data set of 469 undergraduate students in Beijing and Shanghai was used to test our hypotheses. Results confirmed that face-saving is an important motivation for Chinese consumers' purchase of sustainable fashion items, and it also attenuated the effect of general product value while enhancing the effect of products' green value in predicting purchasing trends. The findings contribute to the knowledge of sustainable consumption in Confucian culture, and thus their managerial implications were also discussed.

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“…The western culture emphasizes "individual consciousness", and the Chinese culture focuses on "group consciousness" (Yi, 1995). Some scholars in Hong Kong and South Korea concern about the generalizability of the model (Chan and Lorett, 1998;Lee, 1990). Lee (1990) modified the model by adding "mian zi" (face saving) and group conformity to replace subjective norm.…”

Section: Consumer Purchase Intentionmentioning

confidence: 99%

“…Some scholars in Hong Kong and South Korea concern about the generalizability of the model (Chan and Lorett, 1998;Lee, 1990). Lee (1990) modified the model by adding "mian zi" (face saving) and group conformity to replace subjective norm. The study finds that face saving and group conformity have significant impact on behavioral intention, and the modified model can be used to interpret South Korean consumers' behavioral intention.…”

Section: Consumer Purchase Intentionmentioning

confidence: 99%

A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

Ahn

Zhou

et al. 2009

Front. Bus. Res. China

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This study finds that Chinese consumers' perception of country image can be divided into four dimensions: appraisal of the relationship with China, degree of country development, general product appraisal, and general people appraisal. The items in these four dimensions vary for different countries. The study incorporates country image into the Fishbein's model, and finds good fitness between the model and data, which suggests that the Fishbein's model has good generalizability and cross-culture adaptability. Results show that country image has no direct impact on purchase intention; instead, it impacts on consumers' purchase intention indirectly through the effects on functional appraisal and symbolic appraisal, brand attitude and subjective norm. The effect of country image on purchase intention varies for different products. Specifically, the effect of country image on purchase intention of apparel is greater than that of cell phone, and that on purchase intention of car is the lowest.

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Modifying an American Consumer Behavior Model for Consumers in Confucian Culture:

Cited by 97 publications

References 0 publications

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation

A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

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