A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

Li, Dongjin; Ahn, Joong‐Bae; Zhou, Ronghai; Wu, Bo

doi:10.1007/s11782-009-0030-2

Cited by 10 publications

(14 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A similar conclusion was reached by Li, Ahn, Zhou and Wu (2009) who determined that if foreign consumers have a positive country image perception, companies from this country can improve the purchase intention of their products. Li, Yang, Wang, and Lei (2012) found that country image has a positive effect on purchase intention, and Ortiz (2014) showed that country of origin image impacts positively on brand personality, and this interaction has a positive impact on consumers' purchase intentions.…”

Section: Theoretical Frameworksupporting

confidence: 70%

Do image and familiarity have a significant effect on purchase intention?

2019

View full text Add to dashboard Cite

The purpose of this paper is to study the relationship between the (i) country image of Peru, (ii) cotton’s product image, (iii) familiarity with Peru, and (iv) cotton’s product familiarity with the purchase intention of Peruvian cotton. Survey techniques were used to collect the primary data, applying a closed question questionnaire in two samples that represent the consumers of two countries with different levels of familiarity with Peru: France and the United States. This study has found that there is a positive association between the studied variables, in at least one sample. One of the main managerial implications is that Peruvian cotton exporters could innovate their global marketing strategies using Peru’s country image to improve the positioning of Peruvian cotton in international markets.

show abstract

Section: Theoretical Frameworksupporting

confidence: 70%

Do image and familiarity have a significant effect on purchase intention?

2019

View full text Add to dashboard Cite

show abstract

“…1.2.1 Country's image and image-shaping factors One of the key components of the image theory is defining of a certain set of events, phenomena or circumstances that can influence the formation of the international image of the country. Thus, a group of researchers [8][9][10][11][12][13][14][15][16][17] proposed a concept, according to which the image of the country depends on its organizational structure, distribution of functions among the authorities, internal structure and dynamics of state institutions, ways of formation of the official system of values and ideology by the authorities, social efficiency, composition of the administrative apparatus, role of small groups in politics, the political behaviour of the masses, etc.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Information Security and Innovations on Country’s Image: Governance Aspect

Petroye¹,

Lyulyov²,

Lytvynchuk³

et al. 2020

IJSSE

View full text Add to dashboard Cite

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of influence various information factors of economic, social, political, innovative and technological spheres on country's image. A special role in image shaping is played by non-material factors: information impacts, technologies and innovations development and governance efficiency. The aim of the study is to analyze the image of countries and to identify the impact of information security, innovations and effective governance on the image of countries. Methodological tools of the research methods were correlation and cluster analysis. CEE countries have been chosen as the object of research. The analysis has revealed a high correlation between the image of the states and its improvement and security indexes; Government Effectiveness Index; World Press Freedom Index; The Global Competitiveness Index.

show abstract

“…Microscopically, with supply surpassing demand and production techniques developing rapidly, low-price, high-quality strategies contribute less to attaining advantage for corporations. In this context, the consumption method of consumers is shifting from being quality oriented to sense oriented (Li et al, 2008). Therefore, it is particularly important to form positive corporate and brand images in consumers' minds and to influence brand evaluation by affecting consumers' brand faith, cognition and attitudes (Lee and Lee, 2006).…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, it is particularly important to form positive corporate and brand images in consumers' minds and to influence brand evaluation by affecting consumers' brand faith, cognition and attitudes (Lee and Lee, 2006). Some studies have found that country image can produce a halo effect, which, in turn, influences consumer attitudes toward products from that country, thus helping corporations to maintain an international competitive advantage (Li et al, 2008). It is especially true in international markets that a positive country image helps enhance competitiveness.…”

Section: Introductionmentioning

confidence: 99%

“…As such, there is a clear need for theoretical research on China's country image in relation to brand perception. While many studies have investigated the relationships among country image, corporate image and brand image, relatively few have focused specifically on country image (Li et al, 2008) and brand image (Guan and Dong, 2008) in the Chinese context. Theoretical foundations have been provided for understanding country image and evaluating its influence and that of brand image on consumer behavior.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Relationship among China’s country image, corporate image and brand image

Fan¹

2019

JCMARS

View full text Add to dashboard Cite

Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found to comprise four dimensions: political image, economic image, citizen image and country relationship image. Country image had a direct positive effect on brand attitude, and through brand attitude, country image had an indirect positive effect on purchase intention. Corporate image and brand image had a positive effect on brand attitude and a direct positive effect on purchase intention. In addition, country image had a positive effect on corporate image, while through corporate image, country image had an indirect positive effect on brand image. Originality/value These findings not only offer theoretical evidence for research on China’s country image, but also provide empirical evidence to support the “going global” strategies of Chinese enterprises.

show abstract

A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

Cited by 10 publications

References 26 publications

Do image and familiarity have a significant effect on purchase intention?

Do image and familiarity have a significant effect on purchase intention?

Effects of Information Security and Innovations on Country’s Image: Governance Aspect

Relationship among China’s country image, corporate image and brand image

Contact Info

Product

Resources

About