“…Chatbots are efficient tool to communicate with customers, answer their questions,inform them aboutgate changes and flights updates ( delays or cancellations) in real time, make flight reservations receive customers comments and feedback, provide digital boarding passes and so on (Alexis, 2017;Alansari et al, 2019;Taneja, 2019;Ukpabi et al, 2019;Zlatanov and Popesku, 2019 ). Airlines started to encourage travellers to use new technologies for check -in procedures such as: websites, self-check-in kiosks, mobile check-in applications; this may reduce airport staff involvement, stress, waiting time, financial costs and human error (Sabatova et al, 2016;Gures et al, 2018;Ueda and Kurahashi, 2018;Taneja, 2019;Rajapaksha and Jayasuriya, 2020;Taneja, 2020). It would be beneficial for airlines to adopt digital voice assistants (Siri, Google Assistant, and Amazon's Alexa ) to significantly communicate with customers and increase distribution channels, in addition to using virtual reality (VR) allows users to simulate being on site, place or destination and try beforeyou-buy experience; through virtual reality technologies and applications, airlines will be able to market their services and products in an interactive and interesting way as customer will be able see his/her seat on the plane or see first-class seats, business class seats, in-flight meals, or in-flight entertainment and amusement (Harteveldt, 2016).…”